Zest Packaging Promises that its Contents Have Nothing to Hide
Amelia Roblin — October 14, 2011 — Lifestyle
References: designers-anonymous & thedieline
Never has nudity for the purpose of selling something been executed as innocently and adorably as it is on Zest packaging. Provocativeness is not the main appeal of these enchanting illustrations, rather, the symbolism of being stripped down to nothing is the intention here.
"Free from artificial anything," is the motto of this brand of pasta sauces and pestos, marketing an all-natural list of ingredients that literally has nothing to hide. The spokes-characters chosen to demonstrate this embody the same sense of honesty and purity, appearing nearly naked on each of the items' stickers.
No doubt the Designers Anonymous drawings would be void of any offensive details in the peoples' private regions, but just the same, Zest packaging sees these areas covered with each condiment's key constituent.
"Free from artificial anything," is the motto of this brand of pasta sauces and pestos, marketing an all-natural list of ingredients that literally has nothing to hide. The spokes-characters chosen to demonstrate this embody the same sense of honesty and purity, appearing nearly naked on each of the items' stickers.
No doubt the Designers Anonymous drawings would be void of any offensive details in the peoples' private regions, but just the same, Zest packaging sees these areas covered with each condiment's key constituent.
Trend Themes
1. Adorable Branding - Disruptive innovation opportunity: Create cute and innocent packaging designs for products to appeal to consumers on an emotional level.
2. Transparent Packaging - Disruptive innovation opportunity: Embrace transparency in packaging to communicate the use of natural ingredients and build trust with consumers.
3. Symbolic Illustrations - Disruptive innovation opportunity: Use symbolism in packaging designs to convey deeper meanings and connect with consumers on a subconscious level.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Explore creative and unconventional packaging designs to differentiate food products in a crowded market.
2. Organic Food - Disruptive innovation opportunity: Develop branding strategies that highlight the use of natural and organic ingredients to cater to health-conscious consumers.
3. Design and Advertising - Disruptive innovation opportunity: Incorporate playful and unique illustrations in design and advertising campaigns to capture consumer attention and stand out from competitors.
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