DirecTV's Yaveo Platform Will Appeal to the Hispanic Market
Jana Pijak — January 29, 2015 — Tech
DirecTV recently launched their Yaveo streaming service, a video platform that targets Hispanic consumers who are living in the United States. Priced at a super affordable rate, the streaming service will set viewers back only $7.99 a month.
DirectTV's Yeveo platform gives viewers access to an array of popular films, television shows and sports programs without a need to subscribe to the networks other services. In addition to one's television set, Yaveo users will be able to access its program database via their computer or mobile devices and is compatible with both Android and iOS mobile operating systems.
Appealing to America's Hispanic market, this streaming service offers quality and quantity for a fraction of the price charged by competitors.
DirectTV's Yeveo platform gives viewers access to an array of popular films, television shows and sports programs without a need to subscribe to the networks other services. In addition to one's television set, Yaveo users will be able to access its program database via their computer or mobile devices and is compatible with both Android and iOS mobile operating systems.
Appealing to America's Hispanic market, this streaming service offers quality and quantity for a fraction of the price charged by competitors.
Trend Themes
1. Latin-focused Streaming Services - Streaming services that cater to the Hispanic market are growing in popularity and present an opportunity to reach an underserved audience.
2. Affordable Streaming Services - Offering affordable streaming services like Yaveo presents a disruptive innovation opportunity to attract cost-conscious consumers who are looking for high-quality content.
3. Mobile Streaming on Multiple Devices - Streaming services that are accessible on multiple platforms like Yaveo offer a convenient and disruptive innovation opportunity for viewers to access content on the go, on their preferred device.
Industry Implications
1. Entertainment Industry - The entertainment industry can benefit from creating more targeted and inclusive content to appeal to a diverse range of audiences like those being served by Latin-focused streaming services.
2. Telecommunications Industry - The telecommunications industry can capitalize on the growing demand for affordable and accessible streaming services like Yaveo by offering diverse content packages for their customers.
3. Tech Industry - The tech industry can create more innovative tools and platforms for streaming services like Yaveo, offering more ways for viewers to access and consume content on their mobile devices.
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