TakeCareDownThere.org
Sandra Winn — September 10, 2008 — Life-Stages
References: takecaredownthere.org
Planned Parenthood’s STD Prevention Awareness Campaign, Take Care Down There, has a website that features several cheesy videos to help raise awareness about STD prevention — and they do not hold back on terminology!
“Squirt shirt”, “rubber”, and “boner bucket” are a few phrases used in their “Hot -n- Heavy” video where two teens getting a bit, well, hot-n-heavy, are lectured on using condoms and how to put them on.
Although the videos are the epitome of cheesiness, they are humorous enough to capture the attention of viewers while at the same time delivering very important educational information regarding sexually transmitted diseases.
You can view all of their videos at http://takecaredownthere.org.
“Squirt shirt”, “rubber”, and “boner bucket” are a few phrases used in their “Hot -n- Heavy” video where two teens getting a bit, well, hot-n-heavy, are lectured on using condoms and how to put them on.
Although the videos are the epitome of cheesiness, they are humorous enough to capture the attention of viewers while at the same time delivering very important educational information regarding sexually transmitted diseases.
You can view all of their videos at http://takecaredownthere.org.
Trend Themes
1. Humorous Sex Education Videos - Opportunity to create humorous, attention-grabbing educational videos about delicate topics, such as sexual health.
2. Creative STD Prevention Campaigns - Opportunity to develop creative, memorable campaigns that break through the noise and effectively raise awareness about STD prevention.
3. Interactive Online Education - Opportunity to develop interactive online educational platforms that can help teach important health topics to the younger demographic in an engaging way.
Industry Implications
1. Healthcare and Wellness - Opportunity to develop humorous and educational campaigns aimed at promoting healthy lifestyles and behaviors.
2. Sex Education and Counseling - Opportunity to develop fun and interactive sex education materials and counseling services that could reach a wider audience and make positive impacts.
3. Online Media and Advertising - Opportunity to expand online media and advertising campaigns with creative efforts, such as attention-grabbing videos, that effectively raise awareness and drive engagement.
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