The luxurious material permeates different realms
Implications - Signifying luxury and sophistication, velvet is seeing a resurgence in the design world that is fueled by a desire for small pleasures. Enjoyable to the touch and to the eyes, velvet is nevertheless inexpensive, speaking to the consumer desire for prestige, yet post-recession reluctance to spend.
Trend Themes
1. Luxurious Materials - The use of luxurious materials is on the rise in industries such as fashion, furniture, and product design, presenting an opportunity for companies to create high-end products that cater to consumers' desires for prestige and indulgence.
2. Small Pleasures - Consumers' desires for small pleasures, such as the tactile experience of touching soft velvet, are driving the resurgence of certain trends and industries, opening up opportunities for companies to create products that cater to these desires and provide a sense of comfort and enjoyment.
3. Post-recession Spending - The post-recession reluctance to spend excessively has led to a demand for affordable luxury and chic designs that offer prestige and sophistication without breaking the bank, presenting an opportunity for companies to cater to this consumer demand in various industries.
Industry Implications
1. Furniture - The use of plush, comfortable materials like velvet in furniture design is becoming more popular, offering furniture manufacturers the opportunity to create luxurious, comfortable home decor pieces that cater to consumers' desires for indulgence and relaxation.
2. Fashion - The use of luxurious materials such as velvet in fashion design is increasing, providing fashion designers the opportunity to create high-end, stylish clothing and accessories that cater to consumers' preferences for chic, sophisticated designs.
3. Product Design - The use of plush, comfortable materials like velvet in product design is becoming more widespread, offering product designers the opportunity to create products that cater to consumers' desires for tactile experiences, comfort, and indulgence.
4 Featured, 36 Examples:
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Date Range:
Mar 13 — May 14
Trending:
Average
Consumer Insight Topics:
