Fashion marketing makes use of exotic animals to equate luxury with rarity
Implications - As the luxury goods market expands internationally, the fashion vertical is branching outward with marketing that incorporates wild animals to correlate exoticism or endangerment with a branded sense of exclusivity. Speaking to the nouveau riche that equate the exotic with high worth, this shift towards subtle marketing techniques plays more to the subconscious of the consumer and how natural rarity when compared to the manufactured elicits an inane response from consumers to be enticed.
Trend Themes
1. Exotic Animal Marketing - Fashion brands are incorporating wild animals in their marketing strategies to appeal to consumers who equate the exotic with high worth, presenting businesses with disruptive innovation opportunities to create exclusive products and experiences that evoke the natural rarity and endangered species of these animals
2. Tribal Fashion - There is a growing trend towards making tribal and ethnic fashionable designs in photography, films & TV Shows, fashion campaigns and artistic works, providing opportunities for businesses to engage in a unique, culturally authentic branding and to create works that showcase the beauty and heritage of different cultures
3. Adventure Travel Fashion - Brands like Louis Vuitton are using adventure and nature as themes for their fashion campaigns, targeting the wanderlust and cultured travelers, presenting opportunities for companies to integrate different travel and outdoor environments into their branding and to inspire people with products that evoke excitement, joy, and curiosity
Industry Implications
1. Fashion Industry - The fashion industry is the primary industry for trends in exotic animal marketing, tribal fashion, and adventure travel fashion
2. Tourism Industry - The tourism industry can utilize the adventure travel fashion trend to promote different travel destinations, experiences, and activities that correspond with the themes
3. Film & Photography Industry - The film and photography industries can leverage the tribal fashion trend to create unique costumes, sets, and works that showcase different cultural heritages and traditions
