Leather is adapted for all age groups to communicate luxury and edge
Implications - The post-recession consumer is very interested in opportunities to communicate status, making leather an ideal material for all wares. Accelerating this pattern, many companies are using leather for unexpected products, such as products for babies and children. This signifies a lean toward a holistically prestigious lifestyle.
Trend Themes
1. Adaptive Material - Using luxurious and edgy materials, such as leather, in new and unexpected ways for products intended for all age groups.
2. Holistic Prestige - Consumers are interested in products that communicate status, emphasizing leaning towards a holistically prestigious lifestyle.
3. Fashionable Parenting - Parents are seeking products that combine fashion and functionality, providing a stylish alternative to traditional baby gear.
Industry Implications
1. Fashion - Fashion designers and brands can incorporate luxurious and edgy materials, such as leather, into new and unexpected products and accessories, creating a new market segment.
2. Parenting - Creating products that combine fashion and functionality, offering parents stylish alternatives to traditional baby gear.
3. Luxury Goods - Manufacturers of high-end goods can benefit from incorporating stylish and luxurious materials, such as leather, into products targeted for all age groups.
6 Featured, 53 Examples:
847,575 Total Clicks
Date Range:
Sep 12 — May 14
Trending:
Mild
Consumer Insight Topics:
