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Unabashed Melancholy

Brands push past reality to display negativity openly

Implications - The success of social media is wholly based on unification. Craving to be acknowledged, consumers are becoming more open about, and bonding over the emotional struggles -- the human condition -- that everyone can sympathize with.
Trend Themes
1. Open Display of Negativity - Brands are embracing melancholy and openly displaying negativity to bond with consumers over emotional struggles.
2. Hidden Messages - Campaigns and ads are incorporating hidden messages to attract attention and raise awareness about issues.
3. Realistic Depiction of Life - Depressing portrayals of Disney princesses and unhappy shoppers highlight that life does not always have a fairytale ending and that traditional gender roles can be oppressive.
Industry Implications
1. Marketing and Advertising - Brands are pushing past the conventional and embracing unique approaches to connect with consumers.
2. Photography - Photographers are exploring different themes and pushing the boundaries of traditional portraiture.
3. Entertainment - The success of campaigns and spoofs based on popular entertainment highlights a desire for more realistic and complex narratives.
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
1,669,133 Total Clicks
Date Range:
Jun 13 — May 14
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Depressing Disney Princess Photography
Depressing Disney Princess Photography
This Series Showcase the Sad Lives of Adult Princesses
To those who dreamed of being a Disney Princess, growing up we always fantasized about the phrase “Happily ever after.” However, Disney fails to demonstrate the harsh reality of life.... MORE
Alternate Cartoon Ending Spoofs
Alternate Cartoon Ending Spoofs
'Unhappily Ever After' Disney Characters Get Awful Story Endings
As much as it’s nice to have a story wrapped up nicely, the ‘Unhappily Ever After’ series by GrumpyPunkCat imagines Disney in real life, where there’s not always happiness at... MORE
Somber Self-Deprecating Portraits
Somber Self-Deprecating Portraits
Michelle Sank Captured Teens Who are On a Quest for Perfection
Through her portraits, Michelle Sank was able to capture a startling truth—that some people are willing to do anything to be perfect. Unfortunately, there is no such thing as perfect. This... MORE
Unhappy Shopper Photography
Unhappy Shopper Photography
The Miserable Men Instagram Series Captures Unwilling Consumers
Traditional wedding vows should really have an additional line introduced that addresses the passive torture women inflict on their men; one such situation is captured in the Miserable Men Instagram... MORE
Duplicitous Depression Ads
Duplicitous Depression Ads
Ads from Samaritans of Singapore Change Meaning When Flipped
Revealing the hidden side of mental illness, a series of depression ads from non-profit organization Samaritans of Singapore change when you flip them around. When upright, the print ads have... MORE
Incarcerated Clothes Ads
Incarcerated Clothes Ads
A Campaign for Petite Maman Redefines Baby Clothes as Prisoners
A series of ads for non-profit organization Petite Maman feature baby clothes turned into prisoners. The ads show old clothes locked up in their storage-themed prisons as they wait to be released.... MORE

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Disney Prom Dresses
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Superheroine Princess Mashups
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This Disney Princes Remake Fuses the Girls with the Avengers
Cartooned Fantasy Show Characters
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Disney Game of Thrones by Fernando Mendonca are Adorable
play_circle_filledThrilling Disney Mashups
Thrilling Disney Mashups
This Animated Thriller Dance and Frozen Mashup Video is Cooler than Cool
Alternate Disney Movie Endings
Alternate Disney Movie Endings
This Creative YouTuber Shows How Frozen Should Have Ended
Evil Queen-Inspired Fashion
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Hot Topic Has a Movie Fashion Collection Based on Disney's Maleficent
Hilarious Snowman Princesses
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These Drawings of Olaf as Disney Princesses Will Melt Your Heart
Gender-Swapped CartoCharacters
Gender-Swapped CartoCharacters
Deviantartist Sakimi Chan Creates Gender-Swapped Disney Characters
Wizardly Disney Mashups
Wizardly Disney Mashups
'Eira1893' Illustrated Disney Characters as if They Attended Hogwarts
Fruit Battery Photography (UPDATE)
Fruit Battery Photography (UPDATE)
Back to Light by Caleb Charland Harnesses Natural Power
High Speed Ballistics Photography
High Speed Ballistics Photography
Herra Kuulapaa Captures Firearms in Violent Action
High School President Selfies
High School President Selfies
This High Schooler Dresses Up as All the Presidents and Documents It
Staring Spider Still Shots
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This Spider Photography Captures Spiders Looking Directly at a Camera
Distorted Alter Ego Photography
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Doppelganger by Cornelia Hediger Awkwardly Portrays Space and Body
Aerial Water Photography
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Iceland Rivers by Andre Ermolaev Captures Impossibly Smooth Surfaces
Dramatic Landscape Photography
Dramatic Landscape Photography
Shane Hawk Captures Powerful Images at Sunrise and Sunset
African Tribe Photography
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Dori Caspi Captures the Raw Beauty of a Disappearing Lifestyle
Sleepless Dusk Photography
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Bed Time by Arnaud Montagard Captures Insomniac Subjects
Enchanting Disney Covergirls
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Robby Cook Creates a Magazine Featuring Disney Princesses
Famous Feminist Cartoons
Famous Feminist Cartoons
David Trumble Gives Real-Life Female Heroes Disney Makeovers
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Youtube User Dope2111 Turned Herself into Real Disney Belles
Frightening Makeup Masks
Frightening Makeup Masks
The 'Uniface Mask' is the Alternative to Makeup Or Plastic Surgery
Permanent Smile Plastic Surgery
Permanent Smile Plastic Surgery
Smile Lipt Addresses the Commonality of Natural Frowns in Korea
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These Gluteal Sculpting Surgeries Help Men Keep Their Pants Up
QR Code Innuendo Ads
QR Code Innuendo Ads
A Prudence Condoms Campaign Peaks Curiosity with Suggestive QR Codes
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An Ad for Westdeutsche Lotterie Strips Away to Reveal Riches
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Windblown Kid Face Ads
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play_circle_filledHunger-Alleviating Ads
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The Pepsi Veins Campaign Utilizes More Subliminal Marketing Tactics
Combative Cartoon Brawls
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These Superhero Battles by Danilo Agutoli Pairs 'Unlikely Opponents'
Cinematic Travel Posters
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A Collection for Ster-Kinekor Theatres Glorifies Movie Travel Locations
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The Purina Dog Chow Campaign Promotes Healthier Food Consumption
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The Psychiatric Health Fund Know Drugs Campaign Calls People Out
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Thses Ads for the City of Chicago Show Impregnated Teenage Boys
Plastic-Infused Surfing Ads
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These Anti-Pollution Ads for Surfrider Throw Plastic in Surfers' Faces
Functional Outdoor Billboards
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The IBM Smart Ideas for Smarter Cities Campaign Leads by Example
Demystified Marketing Ads
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Check Out this Hilarious Ad for Adobe Digital Marketing (SPONSORED)
Condescending Trophy Ads
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The Print Ads for the Young Director Award Feature Mocking Awards
Heartfelt Phone Feature Ads
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The Samsung 'Sound and Shot' Feature Wants to be Your Life Companion
Post-Plastic Surgery Portraits
Post-Plastic Surgery Portraits
The Beauty by Ji Yeo Highlights Pressures to Look a Certain Way
Facial Feature Formation Apps
Facial Feature Formation Apps
Digital Surgeon Lets Users Perform Their Own Plastic Surgery
Disney Family Portraits
Disney Family Portraits
DeviantART User Grodansnagel Illustrates the Kin of Classic Cartoons
Superficial Love Campaigns
Superficial Love Campaigns
The JDate Books Ad Offers You Control of Your Dating Life
Non-Invasive Plastic Surgery
Non-Invasive Plastic Surgery
New Biomaterials Let Doctors Gently Sculpt Your Facial Features
Farcical Fairytale Dating Ads
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The McCann Erickson JDate Poster Promotes Serious Relationships
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These Megan Fox Botox Pictures Attempt to Prove She's All Natural
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