The Strong & Kind Line is Pack with Protein and Culinary Flavors
Meghan Young — October 23, 2014 — Fashion
References: strongandkind & coolhunting
The all-natural snack bar craze is on as people strive to lead healthier lifestyles in a way that is still quick and convenient as well. KIND, the renowned New York-based brand, has released a Strong & KIND line that focuses more on fitness. It is chock full of protein, 10 grams, to be exact, that is just what people need before or after a hard workout.
Yet what sets this all-natural snack bar line apart from other similar ones is its introduction of savory flavors. Inspired by the culinary scene, the all-natural snack bars come in Thai Sweet Chili, Honey Mustard, Roasted Jalapeño and more. People who don't gravitate towards the typically sweet flavors will appreciate this twist.
Yet what sets this all-natural snack bar line apart from other similar ones is its introduction of savory flavors. Inspired by the culinary scene, the all-natural snack bars come in Thai Sweet Chili, Honey Mustard, Roasted Jalapeño and more. People who don't gravitate towards the typically sweet flavors will appreciate this twist.
Trend Themes
1. All-natural Snack Bars - The trend of all-natural snack bars is disrupting the traditional processed snack industry.
2. Protein-focused Snack Bars - The trend of protein-focused snack bars presents an opportunity for innovative ways to meet the nutritional needs of fitness enthusiasts.
3. Savory Flavored Snack Bars - The trend of introducing savory flavors in snack bars opens up new possibilities for appealing to consumers who prefer less sweet options.
Industry Implications
1. Health Food Industry - The health food industry can tap into the trend of all-natural snack bars by offering a wide variety of wholesome and nutritious options.
2. Fitness Industry - The fitness industry can leverage the trend of protein-focused snack bars by promoting them as convenient and effective post-workout snacks.
3. Snack Food Industry - The snack food industry can capitalize on the trend of savory flavored snack bars by expanding their product range to cater to diverse taste preferences.
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