Brands adopt innovative photo opportunities at events to boost social presence
Implications - Helping give a bigger social media boost to branded events, companies are investing in innovative alternatives to classic photo booths in the context of marketing activations. Aside from providing a memorable experience, this allows brands to also align themselves with innovative technology while boosting their online reach.
Insight - The Experience Economy is the concept that the ability to share and broadcast micro-moments has consumers placing more value on experiences than material goods. Though this concept is ever-evolving with consumers' shifting attitudes toward social media and privacy, the fact remains that experience is now a standard expectation, as opposed to an added benefit, of all products.
Insight - The Experience Economy is the concept that the ability to share and broadcast micro-moments has consumers placing more value on experiences than material goods. Though this concept is ever-evolving with consumers' shifting attitudes toward social media and privacy, the fact remains that experience is now a standard expectation, as opposed to an added benefit, of all products.
Workshop Question - How could you provide consumers with a more shareable experience?
Trend Themes
1. Brand-oriented Interactive Photo Opportunities - Companies are developing photo opportunities featuring innovative technology to offer attendees at events in order to promote their brand online.
2. Hyperrealistic 3D Printing for Personalization - Innovative studios are using 3D printing technology to create hyperrealistic figures of people to offer customized souvenirs at events.
3. Edible Selfies for Sharing on Social Media - Brands are creating edible drinks and desserts with customized designs to engage customers in person and online, and promote their brands on social media.
Industry Implications
1. Event Marketing and Planning - Event planners and marketers can collaborate with innovative companies to offer interactive photo opportunities at events, improving attendee experiences and online brand presence.
2. 3D Printing Services - Companies specializing in 3D printing can offer personalized 3D printing services as souvenirs for events, enhancing attendees' memories and providing a unique and engaging experience.
3. Food and Beverage Industry - Food and beverage companies can offer creative and customizable food and drinks for events, allowing attendees to enjoy unique and shareable experiences while promoting the brand on social media.
5 Featured, 44 Examples:
94,476 Total Clicks
Date Range:
Aug 18 — Apr 19
Trending:
Warm
Consumer Insight Topics:
