Minimalist designs have entered the kitchen space
Trend - Brands are increasingly offering minimalist kitchen-related items and appliances, pared down in both form and function, in response to the still-prevalent "less is more" design and living trend. This has increased as many consumers are living in dense and urban populations requiring space-saving efforts.
Insight - A more emotionally driven approach to minimalism is recently observed with the Marie Kondo movement. This approach to minimized consumerism focuses more on mindfulness than aesthetic motivations. This suits today's consumer well, as increased access to information is inherently tied to a sense of overwhelm. Minimalist living provides respite from the chaos.
Insight - A more emotionally driven approach to minimalism is recently observed with the Marie Kondo movement. This approach to minimized consumerism focuses more on mindfulness than aesthetic motivations. This suits today's consumer well, as increased access to information is inherently tied to a sense of overwhelm. Minimalist living provides respite from the chaos.
Workshop Question - How could your brand better accommodate the unique needs of individuals living in cities?
Trend Themes
1. Emotional Minimalism - Minimalism in the kitchen is shifting towards a more emotionally driven approach resulting in mindful consumerism, creating an opportunity for brands to design products that focus on mindfulness rather than just aesthetics.
2. Multi-purpose Kitchen Tools - Consumers prefer products that can serve multiple purposes while taking up less space, prompting brands to design minimalist cookware kits that offer premium tools at competitive prices.
3. Minimalist Aesthetics - Consumers are drawn to minimalist designs for kitchen-related items and appliances due to the still-prevalent 'less is more' design trend and an increasing need for space-saving efforts, creating opportunities for brands to focus on aesthetics while maintaining functionality.
Industry Implications
1. Home Appliances - Brands in the home appliances industry can focus on designing sleek, minimalist kitchen tools and appliances that serve multiple purposes and offer premium tools at competitive prices.
2. Kitchenware - The kitchenware industry can benefit from designing minimalist and emotionally driven products that focus on mindfulness, multi-functionality, and aesthetic appeal.
3. Consumer Goods - Consumer goods companies can tap into the minimalist trend in the kitchen space by designing products that are aesthetically pleasing while maintaining function and practicality.
6 Featured, 51 Examples:
208,470 Total Clicks
Date Range:
Jul 18 — Jan 19
Trending:
Warm
Consumer Insight Topics:
