Fashion's close relationship with social media integrates into apparel
Implications - The fashion world has shifted drastically since the emergence of social media. Much of the shift relies on (and is accommodating to) the requirement for clothing to be share-friendly on visual platforms like Instagram. This idea of shareable clothing is being taken further with garments integrating share-friendly features directly into clothing. The development of share-forward garb speaks to shifting priorities among the luxury consumer.
Workshop Question - How can you make your product more easily shared on social media?
Trend Themes
1. Shareable Clothing - Garments integrating share-friendly features directly into clothing are becoming popular, disrupting traditional fashion priorities.
2. Personalization Technology - WeChat campaign allows luxury shoe brands to offer footwear personalization service through a mini-program to provide a seamless in-app shopping experience.
3. Digital-only Fashion - Carlings' Neo-Ex interactive digital fashion concept is a product of longstanding culture reliance on social media, provides personalized, sustainable, online-only garments.
Industry Implications
1. Fashion and Apparel - With Shareable Clothing, companies can introduce technology to enhance the shareability of their clothing, offering unique user experiences exchanging differing perspectives, designs, and relevant e-commerce potential.
2. Luxury Goods - Luxury brands can harness Personalization Technology to offer exclusive customized services to customers which optimizes in-app purchases while offering more inspired product delivery to the luxury-consumer.
3. E-commerce - Digital-Only Fashion retail platforms offer unique digital experiences facilitated by the convergence of fashion, social media, and emerging technologies, catering to eco-conscious consumers through product personalization and sustaianable production methods.
4 Featured, 34 Examples:
288,625 Total Clicks
Date Range:
Jul 18 — Jan 19
Trending:
Hot
Consumer Insight Topics:
