Consumer focus on "wellness" has led to more structured programs
Implications - With consumers still interested in "wellness," applicable in industries ranging from food and beverage to sports, brands are now focusing on creating, or empowering their customers to create, sustained programs that help them through their wellness journeys. These products and services establish the process of achieving wellness as an ongoing one for the benefit of consumers' overall physical and mental health, rather than something consumers indulge in when they have the time.
Workshop Question - How could your brand establish wellness programs for its customers or employees?
Trend Themes
1. Wellness-focused Products and Services - Brands focusing on creating or empowering customers to create sustained wellness programs to benefit consumers' physical and mental health.
2. Self-improvement and Goal Setting Planners - Planners and journals that help people achieve better balance between work, life and overall wellness.
3. Mental Health Solutions in the Workplace - Employers are seeking new ways to offer employee mental health offerings and services to positively impact performance and quality of life.
Industry Implications
1. Lifestyle Products and Services - Companies can focus on creating products that promote wellness and assist in self-improvement and goal setting.
2. Technology and Mental Health - New solutions in technology can help companies better address mental health offerings in the workplace.
3. Hospitality and Event Planning - Companies can plan events that cultivate wellness, such as a wellness retreat or corporate wellness program.
