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Savory Sweet

Traditional desserts are made savory with unlikely flavors

Trend - Many food brands are taking traditional, familiar desserts and adapting them to savory dishes. This use of ingredients not typically associated with sweet foods is a way to offer a unique experience and appeal to changing tastes.

Insight - Contemporary consumers value the experience associated with a product just as much as -- if not more than -- the product itself, especially in culinary categories. As more self-proclaimed "foodie" consumers seek out unique dishes to experiment with, brands with both small and large-scale capacities are catering to such desires.
Workshop Question - How could your brand offer a more experimental experience, either within its product/service, or in the marketing of its product/service?
Trend Themes
1. Savory Desserts - Many food brands are taking traditional, familiar desserts and adapting them to savory dishes.
2. Bold Flavors - Consumers are seeking out unique and experimental food combinations, brands are catering to such desires.
3. Unconventional Ingredient Pairings - Unorthodox flavor combinations, such as savory and sweet, are becoming more popular in the food industry.
Industry Implications
1. Food and Beverage - Brands can innovate by experimenting with bold, unconventional flavors and ingredient pairings to cater to adventurous and experimental consumers in the food and beverage industry.
2. Retail - Retail companies can develop new product lines with unconventional flavor combinations to meet the needs of consumers seeking unique and bold flavors.
3. Hospitality - Hotels and restaurants can offer unique and inventive menu items with savory desserts and bold, unconventional flavors to appeal to the evolving tastes of diners.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
62,817 Total Clicks
Date Range:
Aug 18 — Jan 19
Trending:
Warm
Consumer Insight Topics:

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