V Energy Drink's 'Mardi Gras Photobooth' Automatically Adds Props
Laura McQuarrie — March 3, 2017 — Marketing
References: adsoftheworld & v-energy.au
At the Sydney Gay and Lesbian Mardi Gras in Australia, V Energy Drink set up the 'Mardi Gras Photobooth' on the street.
While the kiosk looks deceptively like a regular photo booth, the branded station provides: "The fabulous hit that improves you a bit." As such, when groups of people huddled together to have their photo taken, they received anything but an ordinary printout. Although the photo booth itself features no props or costumes, the finished printouts were adorned with colorful wigs and other accessories to celebrate Mardi Gras.
Since this photo booth is completely unmanned, it makes sense for there not to be any props left unattended on the street. But since the props can be digitally added after a photo is taken, this kind of photo booth has the potential to be used for a wide range of events and celebrations.
While the kiosk looks deceptively like a regular photo booth, the branded station provides: "The fabulous hit that improves you a bit." As such, when groups of people huddled together to have their photo taken, they received anything but an ordinary printout. Although the photo booth itself features no props or costumes, the finished printouts were adorned with colorful wigs and other accessories to celebrate Mardi Gras.
Since this photo booth is completely unmanned, it makes sense for there not to be any props left unattended on the street. But since the props can be digitally added after a photo is taken, this kind of photo booth has the potential to be used for a wide range of events and celebrations.
Trend Themes
1. Unmanned Photo Booths - The use of unmanned photo booths with digital props is a trend that offers convenience and versatility for event photography.
2. Augmented Reality Photo Booths - The addition of augmented reality overlays to photo booth images is a trend that offers a more interactive and personalized experience.
3. Branded Photo Booths - The integration of branding into photo booth designs and prints is a trend that offers businesses a unique way to promote their products or services.
Industry Implications
1. Event Planning - The use of unmanned photo booths with digital props and branded prints presents an opportunity for event planners to offer a more innovative and convenient photography experience for clients.
2. Marketing and Advertising - The integration of branded designs and prints into photo booths presents an opportunity for marketers to increase brand awareness and create memorable experiences for consumers.
3. Hospitality and Tourism - The use of augmented reality overlays in photo booths presents an opportunity for hotels and tourism businesses to offer guests a fun and unique way to capture and share their experiences.
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