RITAS Spritz is Low-Alcohol, Fizzy, Fun and Approachable
Laura McQuarrie — February 8, 2019 — Lifestyle
References: theritas & prnewswire
RITAS, which made a name for itself by introducing the margarita in a can, is now looking to introduce consumers to a fun new way to enjoy wine-inspired cocktails in a familiar canned format. The brand describes RITAS Spritz as "wine's alter ego" in the form of a product that allows people to enjoy drinking experiences without stuffiness or pretention.
The refreshing RITAS Spritz products are available in White Peach Rosé, Pear Orange Sangria and Strawberry Blueberry Sangria flavors that feature a lower alcohol content with all the convenience of a ready-to-drink beverage. Perfect for sharing, the canned cocktails are available in variety and multi-packs.
RITAS expressly targets women, specifically those with a mentality that life's a party and it's too short to spend it pretending to enjoy wine.
The refreshing RITAS Spritz products are available in White Peach Rosé, Pear Orange Sangria and Strawberry Blueberry Sangria flavors that feature a lower alcohol content with all the convenience of a ready-to-drink beverage. Perfect for sharing, the canned cocktails are available in variety and multi-packs.
RITAS expressly targets women, specifically those with a mentality that life's a party and it's too short to spend it pretending to enjoy wine.
Trend Themes
1. Canned Wine Cocktails - The creation of canned wine cocktails like RITAS Spritz is a new trend in the beverage industry that is making wine cocktails more approachable and convenient for consumers.
2. Low Alcohol Ready-to-drink Beverages - The introduction of RITAS Spritz, a low-alcohol canned wine-inspired cocktail, is a trend in the industry toward the creation of lower alcohol content ready-to-drink drinks.
3. Targeting Women in the Alcohol Industry - The targeting of women with products like RITAS Spritz and their focus on enjoying drinking experiences without stuffiness or pretention is a trend in the industry to make alcohol more approachable and inclusive for women.
Industry Implications
1. Beverage Industry - The creation of canned wine cocktails like RITAS Spritz is a disruptive innovation opportunity for the beverage industry to expand its ready-to-drink offerings and appeal to a broader audience.
2. Alcohol Industry - The introduction of lower alcohol content canned cocktails like RITAS Spritz is a disruptive innovation opportunity for the alcohol industry to address the growing trend of moderation and wellness without sacrificing taste or convenience.
3. Marketing and Advertising Industry - The targeting of women with products like RITAS Spritz is a disruptive innovation opportunity for the marketing and advertising industry to create more inclusive and diverse marketing campaigns that speak directly to female consumers.
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