L'Oréal is Introducing 'Studio Pro' with a Complimentary Styling Service
Laura McQuarrie — April 6, 2016 — Marketing
References: loreal-paris & eventmagazine
L'Oréal Paris' new Studio Pro range is being introduced to the public with a pop-up styling station in London.
At this temporary station, members of the public are invited to "Be the face of #StudioPro" and take advantage of complimentary styling services that introduce the new range of products. Following the mini hair makeover sessions, consumers are able to get photos of themselves with a branded photobooth and share images instantly on social media. These images are also displayed on digital billboards across from the pop-up, truly turning consumers into models and advocates of the product.
Alongside this activation, L'Oréal fans are encouraged to download a companion mobile app that will let them test out new hairstyles using only the lens on their phone's camera.
At this temporary station, members of the public are invited to "Be the face of #StudioPro" and take advantage of complimentary styling services that introduce the new range of products. Following the mini hair makeover sessions, consumers are able to get photos of themselves with a branded photobooth and share images instantly on social media. These images are also displayed on digital billboards across from the pop-up, truly turning consumers into models and advocates of the product.
Alongside this activation, L'Oréal fans are encouraged to download a companion mobile app that will let them test out new hairstyles using only the lens on their phone's camera.
Trend Themes
1. Pop-up Styling Stations - Brands could create temporary locations offering complimentary styling services to showcase and promote new products.
2. Companion Mobile Apps - Brands can develop mobile apps that allow customers to test products or services virtually.
3. Social Media Integration - Integration of social media in pop-up events can help brands increase engagement and create user-generated content.
Industry Implications
1. Beauty and Cosmetics - Beauty and cosmetic brands can utilize pop-up styling stations and companion mobile apps to stay competitive and showcase new products.
2. Fashion and Retail - Fashion and retail brands can use pop-up styling stations to increase customer engagement while promoting new collections.
3. Technology and Mobile Apps - Development of mobile apps that allow customers to test products and services virtually can benefit various industries, from beauty and fashion to real estate and home decor.
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