Brands launch commemorative collectibles
Implications - Brands hoping to engage with consumers on a personal level are creating collectible dolls and figurines of their admired mascots. For some consumers, the collectibles muster feelings of nostalgia while other consumers simply enjoy the playful approach to brand interaction. From fast food mascots to toys and sports, numerous industries are seeking a new way to seep into the everyday lives of consumers.
Workshop Question - How can your brand connect with its past, present and future consumers through one outlet?
Trend Themes
1. Branded Limited-edition Collectibles - Businesses are creating limited collectibles featuring their mascots, characters, and founders to engage with consumers on a personal level.
2. Heritage-inspired Limited-release Products - Businesses are creating items with heritage-inspired styling and limited availability, evoking nostalgia and favoritism toward brands.
3. Character-inspired Themed Fashion and Beauty Products - Businesses are partnering with well-loved characters from movies and fast-food chains to create fashion and beauty limited-edition collections that appeal to nostalgic Millennials.
Industry Implications
1. Consumer Packaged Goods - CPG companies can leverage mascots and founders to create limited-edition collectibles to boost brand loyalty and retention.
2. Fashion - Fashion companies can leverage collaborations with character-centric properties to create limited-edition collections that tap into fans' nostalgia and exude a cute and playful image.
3. Beauty - Beauty companies can leverage collaborations with characters to create playful and nostalgic collections that appeal to fun-seeking Millennials and ultimately boost sales and brand loyalty.
4 Featured, 33 Examples:
74,105 Total Clicks
Date Range:
Jan 19 — Jan 19
Trending:
Warm
Consumer Insight Topics:
