Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Mascot Merchandising

Brands launch commemorative collectibles

Implications - Brands hoping to engage with consumers on a personal level are creating collectible dolls and figurines of their admired mascots. For some consumers, the collectibles muster feelings of nostalgia while other consumers simply enjoy the playful approach to brand interaction. From fast food mascots to toys and sports, numerous industries are seeking a new way to seep into the everyday lives of consumers.
Workshop Question - How can your brand connect with its past, present and future consumers through one outlet?
Trend Themes
1. Branded Limited-edition Collectibles - Businesses are creating limited collectibles featuring their mascots, characters, and founders to engage with consumers on a personal level.
2. Heritage-inspired Limited-release Products - Businesses are creating items with heritage-inspired styling and limited availability, evoking nostalgia and favoritism toward brands.
3. Character-inspired Themed Fashion and Beauty Products - Businesses are partnering with well-loved characters from movies and fast-food chains to create fashion and beauty limited-edition collections that appeal to nostalgic Millennials.
Industry Implications
1. Consumer Packaged Goods - CPG companies can leverage mascots and founders to create limited-edition collectibles to boost brand loyalty and retention.
2. Fashion - Fashion companies can leverage collaborations with character-centric properties to create limited-edition collections that tap into fans' nostalgia and exude a cute and playful image.
3. Beauty - Beauty companies can leverage collaborations with characters to create playful and nostalgic collections that appeal to fun-seeking Millennials and ultimately boost sales and brand loyalty.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
74,105 Total Clicks
Date Range:
Jan 19 — Jan 19
Trending:
Warm
Consumer Insight Topics:

Related Examples

Bowling-Inspired Basketball Shoes
Bowling-Inspired Basketball Shoes
Russell Westbrook's Why Not Zer0.2 Sneakers Highlight His Youth
Large-Scale Basketball Court Murals
Large-Scale Basketball Court Murals
MADSTEEZs New Mural Took Over a Basketball Court in Harlem
Embroidered Basketball Shoes
Embroidered Basketball Shoes
Pharrell Introduces a Colorful Iteration of the Crazy BYW X Sneaker
Militaristic Basketball Tracksuits
Militaristic Basketball Tracksuits
Just Don and READYMADE Unveiled Vintage Short-Sleeve Tracksuits
Feminine Sci-Fi Franchise Dolls
Feminine Sci-Fi Franchise Dolls
The Barbie Doctor Who Thirteenth Doctor Collector Doll is Detailed
90s-Inspired Barbie Streetwear Collaborations
90s-Inspired Barbie Streetwear Collaborations
Barbie and PUMA Have Collaborated on a Collection
Traction-Centric Basketball Shoes
Traction-Centric Basketball Shoes
adidas' Marquee BOOST Shoes Feature Intricate Embroidery
Disguised Sports Equipment Drones
Disguised Sports Equipment Drones
The Zcadoo Basketball Quadcopter Drone Transforms in Seconds
Laceless Basketball Sneakers
Laceless Basketball Sneakers
The adidas N3XT L3V3L Sneakers Highlight Stability On the Court
Senior Sitcom Breakfast Cereals
Senior Sitcom Breakfast Cereals
The Golden Girls Cereal helps consumers relive the hit show
Digital Retail Experiences
Digital Retail Experiences
Innisfree Opens its First Full New Retail Store in Hangzhou, China
Iconic Video Game Figurines
Iconic Video Game Figurines
An Initial Run of Fortnite Funko Pops is Now Available
Stylist-Created Fashion Dolls
Stylist-Created Fashion Dolls
Celebrity Stylist Marni Senofonte Dressed Two New Mattel Dolls
Concentrated Healing Balms
Concentrated Healing Balms
Innisfree's 'Bija Cica Balm' Relieves and Protects Irritated Skin
Exclusive Superhero Key Chains
Exclusive Superhero Key Chains
The Deadpool 2 Blue-Ray Will Have a Collectible Figure
Collectible Cereal Collections
Collectible Cereal Collections
Funko Cereal Bends Collecting Culture with Novelty Food
Birthstone-Inspired Mineral Powders
Birthstone-Inspired Mineral Powders
Birthstone Matte Mineral Products are a Fan-Favorite
Cartoon Character Accessories
Cartoon Character Accessories
BoxLunch and Disney Created Toy Story Land-Themed Pins and T-Shirts
Alien-Faced Cartoon Collectibles
Alien-Faced Cartoon Collectibles
This Facehugger Figurine References a 'Rick and Morty' Episode
Earth Day Kid's Collectibles
Earth Day Kid's Collectibles
BoxLunch and Disney Created a Wall-E Collection for Earth Day
Miniature Anime Themed Collectibles
Miniature Anime Themed Collectibles
The New Line of One Piece Collectibles Feature Iconic Designs
Women-Celebrating Dolls
Women-Celebrating Dolls
Mattel's Inspiring Women Series of Barbie Dolls Was Made for Women's Day
Feminist Barbie Doll Collections
Feminist Barbie Doll Collections
Barbie Has Expanded Its Shero Collection to Feature 17 New Women
Action Movie Barbie Dolls
Action Movie Barbie Dolls
The Lara Croft Barbie is Being Released Before the Tomb Raider Movie
Diverse Sci-Fi Dolls
Diverse Sci-Fi Dolls
These Sci-Fi Barbie Dolls Mark the Coming 'A Wrinkle in Time' Release
Cartoon Dog-Themed Cosmetics
Cartoon Dog-Themed Cosmetics
The New innisfree Collection Boasts Peanuts' Snoopy on the Packaging
Crafty Holiday Packaging
Crafty Holiday Packaging
Innisfree's String Art Kits are a Family-Friendly Gift with Purchase
Cartoon Cat-Inspired Dolls
Cartoon Cat-Inspired Dolls
'Barbie Hello Kitty' Celebrates Sanrio's Cat's 43rd Anniversary
Complexion-Matching CC Creams
Complexion-Matching CC Creams
Innisfree's 'Forest Handsome for Men' CC Cream Hides Imperfections
Tree-Infused Skin Creams
Tree-Infused Skin Creams
The Innisfree Forest For Men Premium Cream Alleviates Skin Stress
Store-Based Living Plant Walls
Store-Based Living Plant Walls
Innisfree's Union Square Location Houses 10,000 Types of Plants
Cleansing Volcanic Skincare
Cleansing Volcanic Skincare
Innisfree's Super Volcanic Cluster Collection Purifies Impurities
Inclusive Doll Wheelchairs
Inclusive Doll Wheelchairs
The Lammily Wheelchair Sets a New Standard for Inclusivity in Toys