Match.com and Espresso Yourself Make Matches with Latte Foam Selfies
Laura McQuarrie — January 24, 2017 — Lifestyle
References: boxpark & hellogiggles
Neither coffee dates or latte foam that is printed in one's likeness are new ideas, but Match.com and Espresso Yourself are bringing them together in a new way to transform the world of dating.
A new pop-up shop in London now makes it possible for people to find a date just by ordering a cup of coffee. As well as including an image of a person on the latte foam of
'Chappuccino' and 'Femmericano' drinks, the cups serve as "profiles" for a person, including information such as their name, age, height and hobbies. To get in touch with a prospective date, it's as simple as connecting with them through the Match.com website.
If prospective dates like David, Simon or Chloe don't seem particularly appealing, Espresso Yourself also gives singles the chance to have their own "selffee" printed on a latte in the hopes that someone will want to meet them for a date.
A new pop-up shop in London now makes it possible for people to find a date just by ordering a cup of coffee. As well as including an image of a person on the latte foam of
'Chappuccino' and 'Femmericano' drinks, the cups serve as "profiles" for a person, including information such as their name, age, height and hobbies. To get in touch with a prospective date, it's as simple as connecting with them through the Match.com website.
If prospective dates like David, Simon or Chloe don't seem particularly appealing, Espresso Yourself also gives singles the chance to have their own "selffee" printed on a latte in the hopes that someone will want to meet them for a date.
Trend Themes
1. Connected Dating - Using latte foam profiles to connect with potential dates through a coffee order.
2. Personalized Coffee - Printing 'selffees' on latte foam to create a unique coffee drinking experience.
3. Interactive Profile - Using latte cups as profiles, complete with personal information and hobbies, to facilitate connections.
Industry Implications
1. Online Dating - Integrating latte foam profiles into online dating platforms for a more engaging experience.
2. Coffee Industry - Incorporating 3D printing technology to offer personalized, novelty coffee drinks.
3. Hospitality Industry - Creating pop-up shops that offer interactive coffee experiences as a unique way to engage customers and attract attention.
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