"Deepfake" technology is used for a range of causes
Trend – "Deepfake" technology, a machine-learning technique that superimposes smart technology to people's images to create highly realistic–but fake–videos, is being used to produce content by brands as well as those aiming to bring awareness to its potential, realities, and dangers. With fear growing about how this technology will continue to impact social and political issues online, exposing these potentials incites consumers to be more critical of what they see online.
Insight – As consumers become more concerned about how to discern what's real and what's fake online, creative endeavors that educate instead of sensationalizing are allowing them to be more informed and empowered in how they engage with content. In an era where digital exploitation, "fake news" and misinformation are already rampant, deepfake techniques have the potential to accelerate these issues. However, with brands creating more constructive campaigns, it's clear that the technology can also have an impact in industries related to everything from marketing to art.
Insight – As consumers become more concerned about how to discern what's real and what's fake online, creative endeavors that educate instead of sensationalizing are allowing them to be more informed and empowered in how they engage with content. In an era where digital exploitation, "fake news" and misinformation are already rampant, deepfake techniques have the potential to accelerate these issues. However, with brands creating more constructive campaigns, it's clear that the technology can also have an impact in industries related to everything from marketing to art.
Workshop Question - How could your company ensure that it's leaving a positive and accurate brand imprint online?
Trend Themes
1. Creative Deepfake Content - Brands and artists are utilizing deepfake technology to create entertaining and informative content that engages audiences in new ways.
2. AI as a Special Effects Tool - The machine learning capabilities of deepfake technology is making it easier for filmmakers and creatives to incorporate convincing special effects into their work.
3. AI-powered Campaigns - Brands and organizations are utilizing deepfake technology as part of their campaigns to raise awareness and encourage support from audiences.
Industry Implications
1. Advertising - Deepfake technology offers new and innovative ways to create engaging advertising content that captures audiences' attention and engages with their perceptions of reality.
2. Film and Television - The machine learning capabilities of deepfake technology enables filmmakers and special effects artists to create highly realistic and convincing characters and scenes.
3. Politics and Social Activism - AI-powered campaigns and deepfake technology offer new and powerful ways to raise awareness and encourage action around important social and political issues.
6 Featured, 31 Examples:
57,905 Total Clicks
Date Range:
Oct 18 — May 19
Trending:
Untested
Consumer Insight Topics:
