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Garish Luxury

Block colors and quirky designs make up Millennial-minded luxury furniture

Implications - Millennials in a higher tax bracket looking for visual means to self-express are turning to luxury furniture items that mimic the distinct design schemes that reflect their more optimistic worldview. High-end furniture brands are responding in-kind by creating entire collections based on color schemes and designs that are more garish and flashy than their conservative histories have shown. This shift comes as the aesthetic-prioritizing lives of Millennials continues to impact and change the status quo in industries related to both mass-consumption and luxury consumption.
Workshop Question - How could your brand better reflect the priorities of its Millennial customer?
Trend Themes
1. Garish Luxury - High-end furniture brands are catering to younger, higher-income millennials looking for visual means to self-express through distinct design schemes.
2. Art-inspired Luxury - Luxury brands like Louis Vuitton are expanding into homeware by incorporating fashion design-inspired home decors featuring kooky shapes and premium materials to create sophisticated yet attention-grabbing art pieces.
3. Personalized Luxury - Designers are trying to disrupt the traditional norms in product design and are creating customized products like Alvarae Design Studio's 'La Baignoire' color-changing bathtub to fit the ever-changing moods of consumers.
Industry Implications
1. Furniture - The Garish Luxury trend can be harnessed by furniture brands that cater to the younger, higher-income millennials by creating collections based on color schemes and design that cater to their optimistic worldviews.
2. Home Decor - Art-inspired luxury trend can bring fashion design inspiration into home decor products, creating sophisticated and premium materials accent pieces for homes and private spaces.
3. Automotive - Artwork-rendered automotive concepts like Vasily Klyukin's Autosalon Mondrian further blurs the lines between transportation and art, ultimately transforming cars into colorful canvases and dreamlike pieces.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
243,712 Total Clicks
Date Range:
Dec 17 — Jan 19
Trending:
V. Hot
Consumer Insight Topics:

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