Rich D Designs the Identity for the Salford Symphony Orchestra
Jamie Danielle Munro — May 21, 2014 — Marketing
References: rchde & packageinspiration
As part of a school project, Rich D designed the branding identity for the Salford Symphony Orchestra, with the aim of targeting an 18-24 year old audience.
According to Rich, he "stayed away from instruments, classical music references and focused on repetition and colour," due to this younger age range. The result is patterns on both the posters and record packaging that look like colorful butterflies, without much wording either. The student was trying to stay with a more visual approach, since so many younger people these days are used to seeing things represented through images. While wording still works, pairing this with some stunning visuals will help to catch that initial glance from consumers.
According to Rich, he "stayed away from instruments, classical music references and focused on repetition and colour," due to this younger age range. The result is patterns on both the posters and record packaging that look like colorful butterflies, without much wording either. The student was trying to stay with a more visual approach, since so many younger people these days are used to seeing things represented through images. While wording still works, pairing this with some stunning visuals will help to catch that initial glance from consumers.
Trend Themes
1. Visual Branding - Opportunity for companies to explore branding that focuses on repetitive patterns and bright colors to appeal to younger demographics.
2. Non-traditional Marketing - Opportunity to implement marketing strategies that move away from traditional messaging and towards visually-focused campaigns.
3. Youth Orientation - Opportunity to create youth-targeted products and experiences that prioritize visual appeal over messaging.
Industry Implications
1. Music Industry - Opportunity to rebrand and create visual identities that appeal to younger generations, such as the work done for the Salford Symphony Orchestra.
2. Fashion Industry - Opportunity to use repetitive patterns and bold colors to create clothing lines and fashion accessories that appeal to younger demographics.
3. Technology Industry - Opportunity to adopt more visually-focused branding campaigns and advertisements to target younger consumers, who are more accustomed to image-based mediums.
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