These Heineken Ads Show 'Serving the Planet' in Different Countries
Laura McQuarrie — May 20, 2014 — Marketing
References: miamiadschool & adsoftheworld
In this four part print ad series, the Miami Ad School Europe cleverly illustrates Heineken's brand slogan, 'Serving the Planet.'
In place of the iconic green and black Heineken logo, the beer's branding is totally made over to look Indian, Greek, Japanese, and Russian by transforming the letters, red Heineken star and hop leaves to resemble styles, elements and flavor of each country.
Although the letters that make up the word "Heineken" are a disguised to look like characters written in different alphabets from around the world, the characters are not totally unrecognizable and it's a brilliant way to show that the Dutch beer can make itself right at home in any country around the world.
In place of the iconic green and black Heineken logo, the beer's branding is totally made over to look Indian, Greek, Japanese, and Russian by transforming the letters, red Heineken star and hop leaves to resemble styles, elements and flavor of each country.
Although the letters that make up the word "Heineken" are a disguised to look like characters written in different alphabets from around the world, the characters are not totally unrecognizable and it's a brilliant way to show that the Dutch beer can make itself right at home in any country around the world.
Trend Themes
1. Global Brand Customization - Brands can tailor their logos to different cultures and countries to increase brand recognition and consumer engagement.
2. National Identity Branding - By incorporating national symbols and aesthetics into branding, companies can create a sense of national identity and pride among consumers.
3. Cultural Adaptation Marketing - Marketing campaigns that adapt to local cultures can increase consumer affinity and boost sales in international markets.
Industry Implications
1. Alcohol Industry - Alcohol companies can explore innovative ways to adapt their branding and marketing strategies to resonate with local consumers and appeal to new market segments.
2. Advertising Industry - Advertising agencies can leverage the trend of cultural adaptation marketing to create impactful campaigns that connect with consumers in different cultures and communities.
3. Design Industry - Design firms can offer brand customization and localization services to help companies adapt their branding to different cultural contexts, increasing the potential for global market expansion.
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