The Chanel No. 5 Parfum Grand Extrait Offers 7.6 Ounces of Fragrance
Michael Hemsworth — May 12, 2017 — Marketing
While a single bottle of perfume will often last a lady a year or so, the Chanel No. 5 Parfum Grand Extrait is intended to ensure they can go far longer without having to restock their supply. Featuring an oversized 7.6 ounces of fragrance in each bottle, the new perfume packaging size option comes confined in an artisan-crafted case that's lined with white satin to protect the bottle. This comes as a far more high-end way to protect the fragrance in comparison to the traditional cardboard box that is utilized for virtually all other options on the market.
The Chanel No. 5 Parfum Grand Extrait is priced at $2,100 and ensures that the purchaser or recipient will be well-stocked with the quintessential fragrance for an extended period.
The Chanel No. 5 Parfum Grand Extrait is priced at $2,100 and ensures that the purchaser or recipient will be well-stocked with the quintessential fragrance for an extended period.
Trend Themes
1. Oversized Perfume Packaging - The trend of oversized perfume packaging offers consumers the opportunity to stock up on their favorite fragrances and reduce the frequency of restocking.
2. Artisan-crafted Packaging - The trend of artisan-crafted packaging provides a luxurious and high-end way to protect and display premium perfumes, enhancing the overall consumer experience.
3. Premium Fragrance Stocks - The trend of offering larger bottles of premium fragrances allows consumers to have a more long-lasting supply of their favorite scents, reducing the need for frequent repurchases.
Industry Implications
1. Perfume - The perfume industry can capitalize on the trend of oversized packaging by offering larger bottle options to cater to consumers who prefer longer-lasting supplies of their favorite fragrances.
2. Luxury Packaging - The luxury packaging industry can seize the opportunity presented by the trend of artisan-crafted perfume packaging, providing high-end packaging solutions that enhance the perceived value of premium products.
3. Cosmetics Retail - The cosmetics retail industry can tap into the trend of offering premium fragrance stocks, attracting customers who value convenience and are willing to invest in larger bottles to prolong the lifespan of their perfumes.
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