Treets Traditions Focuses on Age-Old Formulas and Beliefs
Meghan Young — May 2, 2016 — Fashion
References: joostidentities & packagingoftheworld
In spite of all the advancements made in the skincare industry, the ethos behind Treets Traditions is one that will resonate deeply with many. It's common for women to attribute their regimens with age-old tricks of the trade passed down by their moms and their moms' moms. That's the sentiment Treets Traditions embraces.
It focuses on ancient traditions from around the world revolving around plants, herbs, flowers and oils. The packaging of the Treets Traditions line reflects this history by balancing a clean modern look with as much information as possible. Designed by Joost Identities, the Treets Traditions packaging will appeal to women of all walks of life, especially since the products reflect a global understanding of health and skincare in general.
It focuses on ancient traditions from around the world revolving around plants, herbs, flowers and oils. The packaging of the Treets Traditions line reflects this history by balancing a clean modern look with as much information as possible. Designed by Joost Identities, the Treets Traditions packaging will appeal to women of all walks of life, especially since the products reflect a global understanding of health and skincare in general.
Trend Themes
1. Heritage-inspired Skincare - Opportunity for skincare brands to tap into the appeal of age-old traditions and ingredients to attract a wide range of consumers.
2. Clean Packaging Design - Demand for skincare products with packaging that balances modern aesthetics with informative design, reflecting the brand's values and history.
3. Global Wellness Practices - Growing interest in skincare lines that incorporate ancient traditions from different cultures, offering consumers a diverse and holistic approach to health and skincare.
Industry Implications
1. Skincare - Opportunity for skincare brands to explore heritage-inspired products and packaging design to meet the demand for authenticity and connection to tradition.
2. Packaging Design - Opportunity for packaging design agencies to cater to the needs of skincare brands looking to balance modern aesthetics with informative design that tells a brand's story and values.
3. Wellness - Opportunity for wellness brands to incorporate ancient traditions and ingredients to offer a diverse and culturally rich approach to skincare and overall health.
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