The UnREAL Conceptual Smartphone Accessory Uses Lights to Amplify Photos
References: youtube & sobadsogood
The Automated Selfie Stick is a conceptual smartphone accessory that parodies selfie culture as an advertisement for the reality television series, Unreal. The selfie stick is designed by a faux company called UnREAL with accessories that replicate a camera crew with added lights, wind machines and an extra long arm to capture the ideal shot. Though the accessory is only a concept design, it parodies the aesthetic of achieving professional-like quality images for social media and documenting every life detail.
Going beyond the functionality of the average selfie stick, the UnREAL version opts for several added features that are designed to give consumers an aspired photographic appearance. The device includes two extending bright lights that surround the phone's frame and fans below for a hair blowing effect. The absurdity of the device's design draws attention to the lengths consumers will go to capture that ideal selfie.
Going beyond the functionality of the average selfie stick, the UnREAL version opts for several added features that are designed to give consumers an aspired photographic appearance. The device includes two extending bright lights that surround the phone's frame and fans below for a hair blowing effect. The absurdity of the device's design draws attention to the lengths consumers will go to capture that ideal selfie.
Trend Themes
1. Conceptual Smartphone Accessories - Opportunity for companies to create parody or novelty smartphone accessories that cater to selfie culture.
2. Parodying Selfie Culture - Opportunity to create satirical products or content that pokes fun at the obsession with achieving perfect selfies.
3. Aspiring Photographic Appearance - Opportunity for brands to create products that provide consumers with tools to enhance their selfies and give them a professional-like appearance.
Industry Implications
1. Smartphone Accessories - Opportunity for smartphone accessory companies to innovate and create unique, attention-grabbing products that cater to selfie culture.
2. Entertainment (television) - Opportunity for television shows or networks to create promotional merchandise that parodies popular culture, such as selfie sticks.
3. Beauty and Personal Care - Opportunity for beauty and personal care brands to develop products that enhance the appearance of consumers' selfies, such as hair-blowing effects or lighting accessories.
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