Aesop's 'Hwyl Eau De Parfum' is a Scent for the Winter Months
Ellen Smith — October 16, 2017 — Fashion
Australian skincare brand Aesop has released a new fragrance, Hwyl Eau de Parfum, which leaves one smelling as fresh as its popular retail stores.
Those looking to embrace a more zen mindset will be pleased with the new product announcement, as the fragrance embraces the winter months by incorporating rich woody notes of moss and spice. Deviating from popular summer scents of citrus and floral, this musky perfume aims to evoke the feeling of "solitude in nature" in a sprayable bottle that's deep and long-lasting.
Much like the brand's other products, Hwyl Eau de Parfum is marketed as a gender-neutral scent, perfect for those in search of a new signature fragrance. The go-to perfume is as perfect for the workplace as it is for a night out, promising to transport the wearer to a place of peace and tranquility.
Those looking to embrace a more zen mindset will be pleased with the new product announcement, as the fragrance embraces the winter months by incorporating rich woody notes of moss and spice. Deviating from popular summer scents of citrus and floral, this musky perfume aims to evoke the feeling of "solitude in nature" in a sprayable bottle that's deep and long-lasting.
Much like the brand's other products, Hwyl Eau de Parfum is marketed as a gender-neutral scent, perfect for those in search of a new signature fragrance. The go-to perfume is as perfect for the workplace as it is for a night out, promising to transport the wearer to a place of peace and tranquility.
Trend Themes
1. Gender-neutral Fragrances - Creating fragrances that appeal to both men and women, offering a new market segment for the fragrance industry.
2. Winter-themed Fragrances - Developing perfumes with rich woody notes and spice to cater to the demand for seasonal scents.
3. Zen-inspired Fragrances - Designing perfumes that evoke a feeling of tranquility and solitude in nature, appealing to consumers seeking a calming experience.
Industry Implications
1. Skincare - Expanding skincare brands to include fragrances that complement their product lines.
2. Perfume - Revamping traditional perfume offerings to include gender-neutral options and winter-themed scents.
3. Retail - Creating unique fragrance experiences in retail stores by incorporating rich, immersive atmospheres.
3.4
Score
Popularity
Activity
Freshness
