'The Detoxifier' is Not Meant to Be Rinsed Off with Water
Laura McQuarrie — January 9, 2020 — Fashion
Like any skincare product that prominently features activated charcoal as a main ingredient, Hear Me Raw's newest charcoal mask boasts an intimidating black color—however, The Detoxifier with Charcoal sets itself apart as a rub-off mask. As such, the two-in-one detoxifying mask is also effective as a scrub to clear the skin of impurities.
The mask is packed with over 20 natural ingredients like protein-rich Irish Moss and Chinese ginseng, algae extract and kaolin clay. While most masks are designed to be washed or peeled off after they have dried, this one from Hear Me Raw includes naturally exfoliating jojoba beads to polish the skin.
After purchasing the product for the first time, consumers can get a refill by buying just a pod filled with the product to reduce waste.
The mask is packed with over 20 natural ingredients like protein-rich Irish Moss and Chinese ginseng, algae extract and kaolin clay. While most masks are designed to be washed or peeled off after they have dried, this one from Hear Me Raw includes naturally exfoliating jojoba beads to polish the skin.
After purchasing the product for the first time, consumers can get a refill by buying just a pod filled with the product to reduce waste.
Trend Themes
1. Rub-off Charcoal Masks - The trend of rub-off charcoal masks presents opportunity for natural exfoliating products with eco-friendly packaging.
2. Natural Skincare - The popularity of natural ingredients in skincare presents opportunities for companies to market products with clean and beneficial ingredients.
3. Eco-friendly Refills - The refillable pod system presents opportunity for companies to create eco-friendly packaging solutions for their products.
Industry Implications
1. Skincare - The skincare industry can leverage the trend of natural and eco-friendly skincare products to meet consumer demands for clean ingredients and sustainable packaging options.
2. Beauty Packaging - The innovation of eco-friendly refillable beauty packaging could disrupt the traditional beauty packaging industry and reduce waste.
3. Natural Ingredients - The trend towards natural ingredients in skincare presents opportunities for the natural ingredients industry to supply clean and beneficial ingredients for products.
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