These Tone It Up Plant-Based Protein Powders are Flavorful
Michael Hemsworth — July 12, 2020 — Marketing
References: toneitup & preparedfoods
The Tone It Up Plant-Based Protein Powders are a range of fitness-focused supplements for women that will help them in their bid to reach their fitness goals thanks to a premium recipe. The powders come in Vanilla and Chocolate flavors, and are each just 110 calories with 15 grams of protein per serving. Each of the powders are also gluten-free, non-GMO and made with the brand's proprietary blend of pea, oat and chia with chicory root fiber now in the recipe for a touch of natural sweetness.
The Tone It Up Plant-Based Protein Powders are being launched at around 1,500 Kroger store locations in the US and are likely to be a winner amongst health-conscious female consumers.
The Tone It Up Plant-Based Protein Powders are being launched at around 1,500 Kroger store locations in the US and are likely to be a winner amongst health-conscious female consumers.
Trend Themes
1. Health-conscious Female Consumers - There is an opportunity to develop more targeted and innovative protein supplements that cater to the specific needs and preferences of health-conscious female consumers.
2. Premium Plant-based Protein Powders - There is a disruptive innovation opportunity to create high-quality, premium plant-based protein powders that offer flavorful options while meeting nutritional requirements for fitness-focused individuals.
3. Expansion of Protein Supplement Market - As more brands introduce female-focused protein supplements, there is an opportunity for the overall protein supplement market to grow and adapt by targeting different demographics and diversifying product offerings.
Industry Implications
1. Fitness and Wellness - The fitness and wellness industry can tap into the demand for female-focused protein supplements by offering tailored fitness programs and complementary products that support women on their fitness journeys.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of female-focused protein supplements by developing innovative, delicious and healthier protein-rich food options to cater to the needs of health-conscious women.
3. Retail - The retail industry, particularly in the health and wellness sector, can explore partnerships with protein supplement brands and stock a wider range of female-focused protein powders to meet the growing demand from health-conscious female consumers.
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