Caldera + Lab Launched a Line of Clean Men's Skincare Products
Elena Rahman — July 15, 2021 — Fashion
References: calderalab & calderalab
Caldera + Lab is a premium clean men's skincare brand. Originally, the company launched its first product, The Good, a few years ago. The serum was described as the "holy grail of face serums," fueled by 27 wild and organic botanicals. Now, the brand is completing the set with its first face wash and moisturizer.
Both new items are meticulously crafted with organic and wild-harvested botanicals and extracts. The goal is to bring the power of nature to men's skincare, which is so often overlooked in the cosmetic industry.
The Clean Slate pH-balanced cleanser is full of non-toxic nutrients. Clinically tested, the cleanser boasts ginger root and bilberry to soothe the skin. The Base Layer moisturizer was developed to fight against environmental stressors and blue light radiation. In addition, it features sea moss to nourish the skin deeply.
Image Credit: Caldera + Lab
Both new items are meticulously crafted with organic and wild-harvested botanicals and extracts. The goal is to bring the power of nature to men's skincare, which is so often overlooked in the cosmetic industry.
The Clean Slate pH-balanced cleanser is full of non-toxic nutrients. Clinically tested, the cleanser boasts ginger root and bilberry to soothe the skin. The Base Layer moisturizer was developed to fight against environmental stressors and blue light radiation. In addition, it features sea moss to nourish the skin deeply.
Image Credit: Caldera + Lab
Trend Themes
1. Clean Men's Skincare - The trend towards clean, organic, and non-toxic ingredients in men's skincare presents an opportunity for disruptive innovation for companies prioritizing sustainability and natural solutions.
2. Botanical-infused Skincare - The infusion of wild-harvested botanicals and extracts in men's skincare products indicates a trend towards plant-based solutions and sustainable ingredients that offer potential for innovation in the natural beauty and personal care industry.
3. Anti-pollution Skincare - The development of products like the Base Layer moisturizer that specifically target environmental stressors and blue light radiation in men's skincare identifies a trend towards products that address external factors that may affect skin health, which could lead to innovative solutions in the personal care industry.
Industry Implications
1. Men's Skincare - The growing awareness of men's skincare and the demand for high-quality, effective, and natural products present opportunities for innovation in the personal care industry.
2. Natural Beauty - The demand and preference for natural, plant-based solutions in skincare products opens up disruptive innovation opportunities for companies in the natural beauty industry.
3. Sustainable Personal Care - The increasing importance of sustainability and non-toxic ingredients in the personal care industry presents opportunities for innovation in products that prioritize responsible and safe solutions for personal health and the environment.
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