Rainbow High's Lily Cheng is a Chinese New Year Collector Doll
Laura McQuarrie — January 24, 2022 — Life-Stages
References: prnewswire
To mark the Lunar New Year 2022 celebrations and the start of the Year of the Tiger, Rainbow High is introducing its very first Chinese New Year Collector doll by the name of Lily Cheng. This collectible fashion doll honors the beauty and traditions of the Lunar New Year and all that it symbolizes for the year ahead.
The character doll tells the story of a girl who is born in San Francisco with family roots in Shanghai. As a designer, the doll offers a modern and fashionable approach to the holiday, and her stylish red outfits can be mixed and matched. The details include metallic gold embroidered patterns, horse-bit design hardware, and tiger prints, as well as accessories like a traditional hand fan, plum blossom hair pieces, bracelets and lucky pieces.
The character doll tells the story of a girl who is born in San Francisco with family roots in Shanghai. As a designer, the doll offers a modern and fashionable approach to the holiday, and her stylish red outfits can be mixed and matched. The details include metallic gold embroidered patterns, horse-bit design hardware, and tiger prints, as well as accessories like a traditional hand fan, plum blossom hair pieces, bracelets and lucky pieces.
Trend Themes
1. Lunar New Year Collectible Dolls - The rise of the Lunar New Year collectible dolls presents opportunities for toy companies to tap into the increased worldwide interest in cultural celebrations.
2. Cultural Representation in Fashion Dolls - The trend towards increasingly diverse fashion dolls creates an opportunity for companies to produce dolls that represent a wide range of cultures and backgrounds.
3. Fashionable Holiday-themed Dolls - Companies can create dolls that offer a modern, fashion-forward approach to holiday celebrations, offering a fresh, updated take on traditional holiday customs.
Industry Implications
1. Toy Industry - The toy industry can capitalize on the increasing global interest in cultural celebrations by producing collectible dolls that represent a wide range of holidays and traditions.
2. Fashion Industry - The fashion industry can expand its offerings by creating holiday-themed clothing and accessories inspired by cultural traditions, presenting consumers with a stylish way to celebrate the holidays.
3. Marketing Industry - The marketing industry can leverage the trend towards cultural representation to launch campaigns that celebrate diverse communities and foster inclusion in their marketing strategies.
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