Mielle Expands Sea Moss Collection with an Anti-Shedding Scalp & Hair Oil
Grace Mahas — April 19, 2023 — Fashion
References: mielleorganics & target
Mielle – the fastest growing Black-founded and women-led beauty brand – is expanding its Sea Moss Collection with the launch of the brand-new Sea Moss Anti-Shedding Scalp & Hair Oil. The new haircare offering is designed to help redue excessive shedding and can be used daily.
Mielle’s Sea Moss Collection is formulated with anti-shedding properties that hydrate and help to fortify the hair. Infused with specialty ingredients, this mega-moisture and hydrating collection is optimized for healthier hair, natural shine, and greater hold for all hair types. The Sea Moss Anti-Shedding Scalp & Hair Oil boasts Sea Moss and Saw Palmetto. Irish Sea Moss is commonly known for containing 92 of the 102 essential elements that the human body needs to thrive. Saw Palmetto, on the other hand, is known to support a balanced scalp and promotes stronger, healthier-looking hair.
Mielle’s Sea Moss Collection is formulated with anti-shedding properties that hydrate and help to fortify the hair. Infused with specialty ingredients, this mega-moisture and hydrating collection is optimized for healthier hair, natural shine, and greater hold for all hair types. The Sea Moss Anti-Shedding Scalp & Hair Oil boasts Sea Moss and Saw Palmetto. Irish Sea Moss is commonly known for containing 92 of the 102 essential elements that the human body needs to thrive. Saw Palmetto, on the other hand, is known to support a balanced scalp and promotes stronger, healthier-looking hair.
Trend Themes
1. Anti-shedding Haircare - The launch of Mielle's Sea Moss Anti-Shedding Scalp & Hair Oil highlights the growing trend of anti-shedding haircare products.
2. Specialized Hair Oils - Mielle's use of specialty ingredients in their Sea Moss Anti-Shedding Scalp & Hair Oil reflects a trend towards more specialized haircare oils.
3. Natural Haircare - Mielle's Sea Moss Collection and its latest product fits into the growing trend of natural haircare products.
Industry Implications
1. Beauty and Personal Care - Mielle's expansion into the hair oil market and focus on natural ingredients represents disruption opportunities in the beauty and personal care industry.
2. Health and Wellness - with the use of Irish Sea Moss and Saw Palmetto, there is an opportunity for expansion in the health and wellness space.
3. Consumer Goods - The launch of Mielle's Sea Moss Anti-Shedding Scalp & Hair Oil reflects an increased demand for specialized and natural products in the consumer goods industry.
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