Sampling, tasting and trying before buying
Implications - Letting consumers test a product before purchasing often involves giving away small amounts of the product or service for free, with the confidence that it will peak consumer interest and buy loyalty. Now customers can test anything from music, to marriages to Christmas trees before committing.
Trend Themes
1. Tryvertising - The increasing demand for consumers to test a product before it is released drives companies to evaluate and identify their new product's positives and negatives, making it essential for brands to hold tryvertising events, test kiosks and sampling labs.
2. Consumer Sampling - Consumer Sampling is the practice of letting customers try a product before purchasing the product. Brands offer consumers small amounts of products to pique interest and create brand loyalty.
3. Free Product Downloads - Offering free product downloads does not necessarily mean that musicians have sold out- the act of offering free downloads to the listener helps consumers appreciate the artist more and potentially increases positive publicity.
Industry Implications
1. Marketing - With the emerging prevalence of tryvertising, it is crucial for marketing professionals to advertise tryvertising festivals, sampling labs and product testing kiosks.
2. Product Sales - Consumer sampling practices can optimize product sales by creating consumer satisfaction and convenience, allowing customers to try a new product before purchasing the product.
3. Music Industry - The Music Industry can increase artist appreciation through offering free product downloads- the practice helps consumers appreciate the artist more and breaks away from the stigma of selling out.
