Subway parties, pillow fights and Big Wheel racing demonstrate the viral potenti
Description - It’s just not as fun to create a spectacle when you’re all by yourself, which is probably why public spectacles are becoming so popular and have even been turned into sporting events encouraging public interaction. Spectacles include pillow fights, racing tricycles in the street, water gun fights, racing the streets in high heels and, in cities like Toronto, costume parties on subways.
Implications - As much as we’ve all embraced the virtual worlds we create via the web, we still have a basic human need to interact with real people. These public spectacles answer that basic need (plus it’s fun to watch people make fools of themselves). For marketers, there’s an opportunity to sponsor such events, especially if they align well with your brand.
Implications - As much as we’ve all embraced the virtual worlds we create via the web, we still have a basic human need to interact with real people. These public spectacles answer that basic need (plus it’s fun to watch people make fools of themselves). For marketers, there’s an opportunity to sponsor such events, especially if they align well with your brand.
Trend Themes
1. Public Spectacles - The rise of public spectacles as a place for people to interact with each other in real life offers marketers new opportunities to sponsor events.
2. Alternative Sport Leagues - New sports leagues like Pillow Fight Leagues and Bring Your Own Big Wheel Racing are gaining popularity and may disrupt traditional sports industries.
3. Retro Toys - The re-introduction of retro toys such as plastic tricycles and water guns as components of public events is creating disruptive opportunities for nostalgic branding.
Industry Implications
1. Event Marketing - The rise of public spectacles is an opportunity for event marketing companies to create unique, memorable experiences for participants and spectators alike.
2. Sports Industry - Alternative sports such as Pillow Fight Leagues and Bring Your Own Big Wheel Racing may disrupt traditional sports industries and create new opportunities for enterprising entrepreneurs.
3. Toy Manufacturing - As retro toys such as plastic tricycles and water guns gain popularity in events, opportunities present themselves for toy manufacturers to capitalize on nostalgia branding for these childhood favorites.
6 Featured
60,130 Total Clicks
Date Range:
Feb 06 — Dec 07
Trending:
Hot
Consumer Insight Topics:
