A culture of amateur video producers are creating viral parodies of videos
Description - Parodies of viral videos are proving to be almost as successful as their original videos. Recent spoofs have included impersonators of Miss South Carolina’s speech at Miss Teen USA, heiress Paris Hilton, and remakes of scenes from Hollywood hits, like Zoolander.
Implications - These videos give ordinary web users a chance at internet stardom. For companies, these videos provide an inspiration for home grown spoofs, and also marketing opportunities like sponsoring spoof stars or contests. Even though a lot of these amateur reproductions may seem defamatory to a product, celebrity or business, they still encourage brand interaction and become affordably infectious word-of-mouth campaigns.
Implications - These videos give ordinary web users a chance at internet stardom. For companies, these videos provide an inspiration for home grown spoofs, and also marketing opportunities like sponsoring spoof stars or contests. Even though a lot of these amateur reproductions may seem defamatory to a product, celebrity or business, they still encourage brand interaction and become affordably infectious word-of-mouth campaigns.
Trend Themes
1. User-generated Parodies - The trend of user-generated parodies of viral videos and advertisements provide an opportunity for companies to encourage brand interaction and word-of-mouth campaigns.
2. Amateur Video Production - Amateur video production gives ordinary web users a chance at internet stardom and provides an inspiration for home-grown spoofs and video campaigns.
3. Sarcastic Remakes of Breakthrough Technologies - Sarcastic remakes of breakthrough technologies or viral commercials can be spun into humorous remakes that garner attention and encourage brand interaction.
Industry Implications
1. Advertising & Marketing - The advertising and marketing industry can utilize this trend to encourage user-generated content and promote word-of-mouth campaigns.
2. Media & Entertainment - The media and entertainment industry can gain inspiration from these DIY productions to create similar content and increase engagement with their audiences.
3. Technology & Consumer Electronics - The technology and consumer electronics industry can utilize humorous remakes to gain attention and encourage brand interaction.
4 Featured
22,571 Total Clicks
Date Range:
Jul 07 — Dec 07
Trending:
Average
Consumer Insight Topics:
