Test Products Before They Hit Shelves
Juan Carlos Bonilla — August 8, 2007 — Marketing
References: samplelab.jp & springwise
Sample Lab is a Japanese concept that allows people to do some product testing before it is released on the market. People are lining up in front of the lab eager to test out everything from beauty products, new foods, exercise equipment and clothes.
With this "tryvertising" concept, cold, calculating, experienced, and demanding consumers test new products, and, with the results of some surveys, a company can evaluate and identify the weaknesses or strengths of their products in the middle of Ad campaigns. By introducing themselves and their products, and letting people give them a test run, you get a very civilized, effective way to gain consumer respect.
With this "tryvertising" concept, cold, calculating, experienced, and demanding consumers test new products, and, with the results of some surveys, a company can evaluate and identify the weaknesses or strengths of their products in the middle of Ad campaigns. By introducing themselves and their products, and letting people give them a test run, you get a very civilized, effective way to gain consumer respect.
Trend Themes
1. Tryvertising Concept - The trend of offering consumers the ability to test products before they hit the shelves can be expanded to different industries such as technology or furniture.
2. Consumer-focused Product Development - Businesses can leverage the insights gained from sampling labs to create targeted product offerings based on specific consumer preferences.
3. Crowd-sourced Product Testing - The trend of offering product samples in exchange for feedback could evolve into a crowd-sourced approach to product testing and innovation.
Industry Implications
1. Consumer Goods - Consumer goods companies can use sampling labs to receive early feedback on product design, features, and pricing to increase sales and customer satisfaction.
2. Beauty Industry - The beauty industry can leverage sampling labs to test new products and gather feedback from target demographics to improve product performance and increase sales.
3. Food Industry - Sampling labs can benefit the food industry by allowing brands to test new tastes, ingredients, and packaging to meet consumer preferences and increase sales.
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