Patterned wall coverings return to design, but redefined in scale and sophistication
Implications - Having been deemed tacky over the years, wallpaper is now emerging as a design trend. As interior design lets people express their individuality in their personal space, offering a variety of wall coverings allows for consumer customization. Wallpaper designs vary, including retro prints, modern graphic arts, coverings with holes to reveal the pre-existing wall surface and even temporary wall applications that give consumers the opportunity to change their surroundings frequently, depending on their moods.
Trend Themes
1. Retro Revival - Retro wallpaper has reemerged as a popular trend, offering consumers the opportunity for personal expression through customization of wall coverings.
2. Digital Imaging - Digital imaging offers the ability to create stunning designs on floors, walls and ceilings, transforming spaces in ways never before possible in interior design.
3. Whimsical Wallpaper - Creating products considered distinctive or peculiar enough to represent inventiveness can benefit companies as consumers are seeking unique, memorable, and personalization items.
Industry Implications
1. Interior Design - Retro revival and digital imaging trends represent disruptive innovation opportunities for the interior design industry, offering consumers new ways to customize and transform their living spaces.
2. Textiles - Whimsical wallpaper designs, such as those from Timorous Beasties, represent a potential disruptive innovation opportunity in the textile industry by featuring surreal and provocative prints on traditional textiles and wallpapers.
3. Advertising - Repetition of patterns and structures in home design can have implications for brand consistency and marketing efforts, as corporations seek to offer comfort to consumers in a chaotic world inundated with media images, advertisements, and products.
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Date Range:
Jun 06 — Dec 07
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