Going Like Sixty — May 17, 2007 — Pop Culture
References: liveearth.msn
Madonna has made her new song, "Hey You," available for free download. The song was written exclusively for the Live Earth concert series and available only on MSN.com. Live Earth, a monumental music event, will bring together more than 2 billion people to combat the climate crisis.
Implications - Musicians who offer free downloads of their music are held in high regard amongst consumers. They offer the listener a guilt-free feeling when it comes to downloading, which increases an appreciation from them. As well, the idea that musicians 'sell out' is challenged, as the downloads are free and prove to consumers that the artist may not have sold out like originally diagnosed.
Implications - Musicians who offer free downloads of their music are held in high regard amongst consumers. They offer the listener a guilt-free feeling when it comes to downloading, which increases an appreciation from them. As well, the idea that musicians 'sell out' is challenged, as the downloads are free and prove to consumers that the artist may not have sold out like originally diagnosed.
Trend Themes
1. Increased Value of Free Downloads - Offering free downloads of music can increase consumer appreciation and challenge the perception of musicians 'selling out'.
2. Guilt-free Music Consumption - Consumers value guilt-free downloads and appreciate musicians who offer their music for free.
3. Challenging the Perception of Selling Out - Free music downloads can change the perception that musicians have 'sold out' for commercial gain.
Industry Implications
1. Music Streaming Industry - The music streaming industry can benefit from offering free download options to attract and retain customers.
2. Concert and Live Event Industry - Live events like the Live Earth concert series can leverage free downloads of exclusive songs to drive audience engagement and participation.
3. Digital Marketing Industry - Digital marketers can explore strategies to promote and monetize free music downloads as a way to drive consumer engagement and brand awareness.
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