The global public and media attention on political candidates
Implications - The global fame attained by US president-elect Barack Obama in 2008 was not hindered by any linguistic or cultural boundaries, indicating his status as a global celebrity. Political Celebrity is bolstered by viral online videos, parodies, and content created by candidate backers.
Trend Themes
1. Global Political Popularity - As seen in the rise in global fame attained by US president-elect Barack Obama in 2008, political figures can leverage celebrity status to build their brand and gain traction in the digital age.
2. Humor and Satire - The large number of individuals who ignore or disregard current politics may be more inclined to engage with humorous, satirical content surrounding political figures and issues. Companies and businesses can appeal to these audiences by leveraging humor in political marketing and advertising strategies.
3. Social Media Influence - The growth of social media has created new avenues for political candidates to build their brand and communicate directly with their followers. Businesses and entrepreneurs can adopt similar strategies by using social media platforms to increase brand awareness and engage with potential customers.
Industry Implications
1. Political Marketing and Advertising - The rise in political celebrity and the use of humor and satire in political content present opportunities for marketing and advertising professionals to create new, innovative strategies to engage with audiences.
2. Entertainment - The popularity of political parodies, viral videos and memes can influence entertainment platforms and content development. Businesses can utilize these trends to create new forms of relevant, relatable entertainment content for audiences.
3. Social Media Marketing - As social media influence continues to rise, entrepreneurs and startups can leverage these platforms to create new and innovative marketing strategies, building their brand and engaging with potential customers in meaningful ways.
6 Featured, 8 Examples:
67,200 Total Clicks
Date Range:
Feb 08 — Aug 08
Trending:
Average
Consumer Insight Topics: