The Lush Kitchen Subscription Box Shares Products by Vote
Laura McQuarrie — August 7, 2020 — Fashion
References: lush & cosmeticsbusiness
Lush Cosmetics is introducing its first-ever subscription box called the Lush Kitchen Subscription Box and it is set to share four to five exclusive products selected by subscribers. Members have the chance to vote for the products they'd like to get in the box and this community offers a way for Lush Cosmetics to get feedback on upcoming products, especially entirely new ideas and ones that put a new spin on favorites.
Although Lush recently made the decision to discontinue over 100 of its products to focus on a select few, the Lush Kitchen Subscription Box is said to contain some old favorites. The concept also revives Lush Kitchen, which opened in 2014 and shared small-batch, limited-edition products online daily.
Image Credit: Lush Cosmetics
Although Lush recently made the decision to discontinue over 100 of its products to focus on a select few, the Lush Kitchen Subscription Box is said to contain some old favorites. The concept also revives Lush Kitchen, which opened in 2014 and shared small-batch, limited-edition products online daily.
Image Credit: Lush Cosmetics
Trend Themes
1. Personalized Subscription Boxes - The Lush Kitchen Subscription Box allows subscribers to vote for the products they want and offers a new spin on favorite products, highlighting the demand for personalized subscription boxes.
2. Crowdsourced Product Development - The Lush Kitchen Subscription Box uses community voting to get feedback on new product ideas, showcasing the potential for crowdsourced innovation in product development.
3. Reviving Discontinued Products - By featuring old favorites in the Lush Kitchen Subscription Box, Lush Cosmetics proves there is value in reviving discontinued products and capitalizing on nostalgia.
Industry Implications
1. Beauty and Personal Care - The Lush Kitchen Subscription Box shows how the beauty and personal care industry is embracing personalization and crowdsourcing new product ideas.
2. E-commerce and Subscription Services - As the popularity of subscription services continues to grow, the Lush Kitchen Subscription Box highlights the potential for e-commerce and subscription services to disrupt traditional retail.
3. Market Research and Customer Feedback - The Lush Kitchen Subscription Box demonstrates the power of market research and customer feedback in shaping product development and strategy.
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