Foot Locker & Rock the Vote are Creating Voter Registration Sites
Laura McQuarrie — September 17, 2020 — Business
References: footlocker & prnewswire
National Voter Registration Day is coming up on September 22nd and Foot Locker is partnering with Rock the Vote to leverage retail locations as voter registration sites to speak specifically to Gen Z consumers. Foot Locker is joining Rock the Vote's Brands for Democracy to encourage eligible voters to do their civic duty, especially as there will be four million young people who are eligible to vote for the very first time in November.
Leading up to National Voter Registration Day, retail locations for Foot Locker's family of brands will be sharing one-click access to a digital hub that helps consumers see their registration status, register to vote if they haven't already and opt-in to receive reminders for the upcoming election.
Image Credit: Foot Locker
Leading up to National Voter Registration Day, retail locations for Foot Locker's family of brands will be sharing one-click access to a digital hub that helps consumers see their registration status, register to vote if they haven't already and opt-in to receive reminders for the upcoming election.
Image Credit: Foot Locker
Trend Themes
1. Retail Voter Registration - Foot Locker and Rock the Vote partnering to turn retail locations into voter registration sites presents a disruptive innovation opportunity in the retail industry.
2. Gen Z Civic Engagement - Targeting Gen Z consumers and encouraging their civic duty through voter registration at Foot Locker's retail locations creates a disruption in the youth marketing and activism industries.
3. Digital Voting Support - Providing one-click access to a digital hub for voter registration and election reminders within Foot Locker's family of brands showcases a disruptive innovation opportunity in the digital services industry.
Industry Implications
1. Retail - Partnering with Rock the Vote to turn retail locations into voter registration sites can disrupt the retail industry by driving traffic and engagement through civic initiatives.
2. Youth Marketing - Targeting Gen Z consumers for voter registration at Foot Locker's retail locations disrupts the youth marketing industry by integrating activism and civic engagement into their brand strategy.
3. Digital Services - Offering a one-click access digital hub for voter registration and election reminders disrupts the digital services industry by providing convenience and supporting democratic participation.
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