The Lip Bar's Bawse Voter Shade Encourages Voter Registration
Laura McQuarrie — September 12, 2020 — Social Good
The Lip Bar is known for shades like Bawse Lady, Curlfriend and Man Eater, and its newest limited-edition shade goes by the name Bawse Voter and it was created to help increase voter participation in 2020. For this special matte liquid lipstick, which takes the form of a classic cool-toned red, The Lip Bar teamed up with nonprofit organization When We All Vote and former First Lady Michelle Obama.
Purchasing Bawse Voter helps to support When We All Vote, which shares registration events, text reminders, online resources and more to boost voter participation. On Instagram, Michelle Obama herself can be seen posing in the flattering shade, sporting a When We All Vote t-shirt and a mug that says "VOTE."
Image Credit: The Lip Bar
Purchasing Bawse Voter helps to support When We All Vote, which shares registration events, text reminders, online resources and more to boost voter participation. On Instagram, Michelle Obama herself can be seen posing in the flattering shade, sporting a When We All Vote t-shirt and a mug that says "VOTE."
Image Credit: The Lip Bar
Trend Themes
1. Increased Voter Participation - Creating products that encourage and support voter participation, such as voter-themed cosmetics, can tap into a growing demand for social engagement and activism.
2. Cause Marketing - Partnering with nonprofit organizations and influential figures like Michelle Obama for a cause-related product can generate buzz and attract socially conscious consumers, creating opportunities for brand growth and positive social impact.
3. Celebrity Collaborations - Collaborating with well-known personalities, like former First Lady Michelle Obama, to launch limited-edition products can help brands reach new audiences and leverage the influence of the celebrity to drive sales and brand recognition.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can explore innovative collaborations, unique product offerings, and cause-related marketing strategies to engage consumers who are increasingly seeking products that align with their values and advocacies.
2. Nonprofit Organizations - Nonprofit organizations can leverage creative partnerships with brands and celebrities to raise awareness for important causes and increase engagement, while also generating funds through product collaborations or donations.
3. Social Activism - The trend of brands supporting social causes, like voter participation, presents opportunities for businesses to align their values and messaging with important societal issues, leading to increased brand loyalty and relevance among socially conscious consumers.
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