'Surendran & Bownes Edition Zero: Labdanum' is a Gin Alternative
Laura McQuarrie — December 27, 2017 — Lifestyle
References: boroughwines & barmagazine
For Borough Wines & Beers, distiller Surendran & Bownes created 'Surendran & Bownes Edition Zero: Labdanum,' an alternative to gin at 0% ABV. The organic and vegan-friendly spirit alternative boasts the same flavors of gin, but without the alcoholic content. The London Dry-style gin alternative boasts notes of juniper, tonka beans, gentian and wormwood lend the non-alcoholic spirit a herbaceous flavor. To balance out some of the deeper, woodsy scents of spices like coriander seed, cinnamon, cardamom and clove, Edition Zero: Labdanum also features rose water, cranberry and orris root.
To serve, it is recommended for three parts of a tonic to be mixed with one part of Edition Zero: Labdanum and garnished with star anise, or substituted in other tonic-style drinks.
The exclusive spirit will only be available through Borough Wines & Beers in the new year, as part of the Distillers Development Programme, which supports the growth of small spirits businesses.
To serve, it is recommended for three parts of a tonic to be mixed with one part of Edition Zero: Labdanum and garnished with star anise, or substituted in other tonic-style drinks.
The exclusive spirit will only be available through Borough Wines & Beers in the new year, as part of the Distillers Development Programme, which supports the growth of small spirits businesses.
Trend Themes
1. Zero-alcohol Spirit Alternatives - Creating more non-alcoholic spirits that emulate the flavors of alcoholic beverages presents an opportunity to tap into a growing market of health-conscious consumers.
2. Organic and Vegan-friendly Alcoholic Alternatives - Brands can attract consumers who prioritize organic and vegan-friendly products by creating alcoholic alternatives that cater to their preferences.
3. Distiller Development Programs - Supporting small spirits businesses through development programs can lead to the creation of unique and innovative products that cater to niche markets.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can diversify its product offerings by creating more non-alcoholic options that cater to health-conscious consumers.
2. Organic and Vegan-friendly Products Industry - The organic and vegan-friendly products industry can collaborate with distillers to create alcoholic alternatives that cater to consumers' preferences.
3. Small Business Development Programs - Companies that provide support for small spirits businesses can tap into niche markets and create innovative products that appeal to health-conscious consumers.
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