Harvey Nichols' Metropolitan Gin Takes Inspiration from Eight Cities
Laura McQuarrie — February 18, 2019 — Lifestyle
References: harveynichols & feast-magazine
Inspired by the eight cities where its stores can be found, Harvey Nichols created the Metropolitan Gin as a small-batch craft spirit based on a juniper-heavy London Dry Gin recipe. This base of the gin represents the flagship location, while other botanicals like clover for Dublin, heather for Edinburgh and rose for the Yorkshire city of Leeds represent other cities. Some of the other key ingredients in the 42% ABV spirit include West African spices, lemon, honey and coriander seeds, which touch on other locations that are of significance to the luxury British department store chain.
As a whole, the gin spirit is described as being "versatile and invigoratingly crisp," as well as a gin that supports the making of a great martini and naturally pairs well with Harvey Nichols Tonic Water.
As a whole, the gin spirit is described as being "versatile and invigoratingly crisp," as well as a gin that supports the making of a great martini and naturally pairs well with Harvey Nichols Tonic Water.
Trend Themes
1. City-inspired Gins - Gin distillers can create spirit flavors based on the botanicals and culture specific to the cities where their products are sold.
2. Locally Sourced Botanicals - Gin makers are using ingredients from specific regions or areas to produce a unique and authentic taste to their spirits.
3. Luxury Gin Brands - Luxury department store chains can leverage their brand power to create exclusive spirits and boost sales.
Industry Implications
1. Alcohol and Spirits - Gin distillers can create unique products based on geographical and cultural inspirations, appealing to a more discerning and adventurous customer base.
2. Hospitality - Restaurants, bars, and hotels can offer exclusive and locally inspired gin spirits to enhance the customer experience and expand their menu offerings.
3. Retail - Luxury department stores can branch out in creating their own exclusive gin brands, offering customers an exclusive taste of their brand's culture and lifestyle.
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