O.Vine Varietal Wine-Essence Water Repurposes Wine Grape Residue
Laura McQuarrie — June 13, 2019 — Eco
References: winewater & prnewswire
O.Vine is shaking up the infused water category with Wine Essence Water in non-alcoholic Chardonnay and Cabernet Sauvignon varieties. These alcohol-free beverages are made with a base of purified water that's been infused with wine grape waste, offering rich natural colors and the unique benefits of the fruits.
The O.Vine Wine Essence Water beverage line is free from preservatives and synthetic colors, yet the slight tinge of the products comes from the wine grapes used in each product. The antioxidant-rich infused water drinks provide all the refreshment and sophistication of wine without its intoxicating effects.
The brand's essence water is uniquely appealing to Millennials, especially as it is organic, waste-repurposing and environmentally friendly, not to mention it is also an interesting and flavorful alternative to conventional wine and alcohol products.
The O.Vine Wine Essence Water beverage line is free from preservatives and synthetic colors, yet the slight tinge of the products comes from the wine grapes used in each product. The antioxidant-rich infused water drinks provide all the refreshment and sophistication of wine without its intoxicating effects.
The brand's essence water is uniquely appealing to Millennials, especially as it is organic, waste-repurposing and environmentally friendly, not to mention it is also an interesting and flavorful alternative to conventional wine and alcohol products.
Trend Themes
1. Wine-inspired Water Beverages - Wine-grape infused water offers a unique twist on traditional infused water and could disrupt the non-alcoholic beverage market.
2. Organic and Environmentally-friendly Beverages - O.Vine's use of wine grape waste in purified water could inspire other companies to repurpose waste into products and create new revenue streams.
3. Sophisticated Non-alcoholic Beverages - O.Vine's Wine Essence Water offers a sophisticated non-alcoholic beverage option that could disrupt the traditional wine and alcohol market and appeal to a younger, health-conscious demographic.
Industry Implications
1. Beverage Industry - O.Vine's Wine Essence Water could disrupt the non-alcoholic beverage industry by offering a unique and sophisticated alternative to traditional infused water and soft drinks.
2. Wine Industry - The use of wine grape waste in O.Vine's beverage line could inspire other wineries to repurpose their waste and create new revenue streams.
3. Environmental Industry - O.Vine's use of waste repurposing in their organic and environmentally friendly beverages could inspire other companies to follow suit and reduce waste in their own industries.
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