'Cosmopolitan Diva' is a Fruit-Infused Sparkling Non-Alcoholic Drink
Laura McQuarrie — April 12, 2019 — Lifestyle
References: cellartrends & thespiritsbusiness
Under its wine category, drinks distributor Cellar Trends offers wine, sparkling wine, apple ice wine and fruit fusion beverages, the latter of which includes Cosmopolitan Diva and an all-new non-alcoholic fruit-infused sparkling variant. While the core Cosmopolitan Diva range includes a series of 5.5% ABV products that are offered in fruit, berry and melon flavors, this new non-alcoholic option boasts a simple, flavorful base of grape juice.
With many consumers consciously limiting their intake of soda and sugary alcoholic drinks, sparkling beverages are emerging as flavorful replacements that are rich in texture and naturally healthier options. As such, a growing number of non-alcoholic sparkling drinks are making the transition from special-occasion beverages to sophisticated everyday refreshments.
With many consumers consciously limiting their intake of soda and sugary alcoholic drinks, sparkling beverages are emerging as flavorful replacements that are rich in texture and naturally healthier options. As such, a growing number of non-alcoholic sparkling drinks are making the transition from special-occasion beverages to sophisticated everyday refreshments.
Trend Themes
1. Sparkling Beverages - Opportunity for disruptive innovation: Develop innovative flavors and blends of non-alcoholic sparkling beverages to cater to health-conscious consumers seeking flavorful and healthier alternatives.
2. Fruit Fusion - Opportunity for disruptive innovation: Create unique and refreshing fruit fusion beverages that combine different fruit flavors for a more diverse and enjoyable drinking experience.
3. Non-alcoholic Drinks - Opportunity for disruptive innovation: Explore the creation of new non-alcoholic sparkling drinks with innovative flavor profiles to rival traditional alcoholic beverages and cater to a wider consumer demographic.
Industry Implications
1. Beverage Manufacturing - Opportunity for disruptive innovation: Incorporate new fruit fusion beverage recipes and develop innovative production techniques to create unique and marketable products.
2. Health Food and Beverage - Opportunity for disruptive innovation: Tap into the growing demand for healthier beverage options by offering a range of flavorsome and low-sugar sparkling beverages that appeal to health-conscious consumers.
3. Hospitality and Catering - Opportunity for disruptive innovation: Introduce innovative non-alcoholic sparkling drinks to the hospitality industry, providing more sophisticated and enticing options for customers looking to enjoy refreshing beverages without alcohol.
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