'O.Vine' is Infused Spring Water with Healthful Grape Skin Extracts
Laura McQuarrie — June 6, 2018 — Lifestyle
References: winewater & prnewswire
Wine Water is a start-up that's now introducing the world to O.Vine, a uniquely infused spring water product.
As its name suggests, the product fuses wine and water, but in a non-alcoholic format that only shares "the spirit of wine" through wine grapes. O.Vine aims to create a new beverage category by fusing a base of pure spring water with healthful extracts that wine grape skins and seeds can offer. The all-natural, zero-alcohol beverages are free from preservatives or added colors, yet boast slight red or white tints from wine grape waste.
While there are some brands that are elevating water with unique fruit and vegetable infusions, the infused water category is also expanding with infusions of everything from crystals and caffeine to protein supplements.
As its name suggests, the product fuses wine and water, but in a non-alcoholic format that only shares "the spirit of wine" through wine grapes. O.Vine aims to create a new beverage category by fusing a base of pure spring water with healthful extracts that wine grape skins and seeds can offer. The all-natural, zero-alcohol beverages are free from preservatives or added colors, yet boast slight red or white tints from wine grape waste.
While there are some brands that are elevating water with unique fruit and vegetable infusions, the infused water category is also expanding with infusions of everything from crystals and caffeine to protein supplements.
Trend Themes
1. Wine Grape Water Infusions - The infusion of wine grape skin and seed extracts into spring water creates a new beverage category with potential for healthful benefits and differentiation in the market.
2. Natural, Non-alcoholic Beverages - The trend toward all-natural, zero-alcohol beverages made without preservatives or added colors provides an opportunity for O.Vine to appeal to health-conscious consumers.
3. Expansion of Infused Water Category - As the infused water market continues to expand to include unique infusions like crystals, caffeine, and protein supplements, O.Vine has an opportunity to stand out with its wine grape extract infusions.
Industry Implications
1. Beverage Industry - As a new entrant in the beverage market, O.Vine has the potential to disrupt the industry with its unique wine grape-infused water.
2. Natural and Organic Food Industry - The trend towards all-natural, non-alcoholic beverages with no preservatives or added colors creates an opportunity for O.Vine to appeal to consumers in the natural and organic food industry.
3. Functional Beverages Industry - Infused water with healthful extracts appeals to consumers seeking functional beverages, providing an opportunity for O.Vine to disrupt the functional beverages industry with its wine grape-infused water.
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