Atoms Unveils a Model 000 Shoe in Tie-Dye Blue
Atoms is a footwear start up brand and it recently unveiled a new colorway of the Model 000 sneaker in 'Tie-Dye Blue.' The update is inspired by the captivating visuals of the cloudy sky by the brand's Navy Yard headquarters in Brooklyn. The print is created using environmentally friendly ink for a sustainable approach and uses a special sublimation technique.
The upper is made from recycled polyester and brass metal eyelets to secure the overall fit and continue to reinforce is sustainable make up. Additionally, the sneaker also features the brand's foam midsole to deliver elements of comfort and the signature antimicrobial technology as well. Orders for the new sustainable colorway will be open starting September 21st and running until September 27th as each pair is personalized and made to order.
Image Credit: Atoms, Khitam Jabr
The upper is made from recycled polyester and brass metal eyelets to secure the overall fit and continue to reinforce is sustainable make up. Additionally, the sneaker also features the brand's foam midsole to deliver elements of comfort and the signature antimicrobial technology as well. Orders for the new sustainable colorway will be open starting September 21st and running until September 27th as each pair is personalized and made to order.
Image Credit: Atoms, Khitam Jabr
Trend Themes
1. Eco-friendly Footwear - Disruptive innovation opportunity: Develop sustainable materials and manufacturing techniques for footwear.
2. Personalized Sneakers - Disruptive innovation opportunity: Create customizable sneakers that cater to individual preferences.
3. Antimicrobial Technology - Disruptive innovation opportunity: Incorporate antimicrobial properties into various consumer products to promote cleanliness and hygiene.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Explore eco-friendly materials and production methods in the footwear industry.
2. Fashion - Disruptive innovation opportunity: Integrate customization options into fashion products to meet individualized consumer demands.
3. Healthcare - Disruptive innovation opportunity: Apply antimicrobial technology to medical equipment and supplies for enhanced safety and infection control.
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