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Vegan Meal

Brands are launching vegan meal replacement beverages to accommodate consumer demand

Trend - Brands are launching vegan meal replacement beverages to accommodate the growing consumer demand for convenient, plant-based offerings. Moreover, these beverages do not require refrigeration to stay fresh, thus making them portable and easy to store.

Insight - As information spreads on the health, ethical, and environmental benefits of following a plant-based diet, many consumers are reducing their consumption of animal-based food or following a vegan lifestyle. As a result, these individuals are seeking plant-based alternatives across various categories, including the health and wellness industry. Since products with the label "plant-based" are generally viewed as being a "cleaner" and "healthier" option, they appeal to health-focused individuals.
Workshop Question - How is your brand trying to appeal to more demographics?
Trend Themes
1. Plant-based Meal Replacements - As consumers seek plant-based alternatives, brands are launching vegan meal replacement beverages that are portable and easy to store, appealing to health-focused individuals.
2. Nutrient-dense Meal Replacements - Brands are creating nutrient-dense meal replacement drinks that include protein, vitamins, and minerals, to help supplement daily diets and nutritional needs, creating an opportunity for the health and wellness industry.
3. Clean-label Meal Replacements - Brands are launching clean-label meal replacement shakes that eliminate ingredients like sugar and gluten, while also being natural, non-GMO and kosher, providing innovative options for the B2B nutraceutical and functional food industries.
Industry Implications
1. Health and Wellness Industry - With the growing demand for clean, plant-based options, the health and wellness industry can develop innovative offerings that not only appeal to health-focused individuals but fulfill the nutritional needs of consumers.
2. Functional Food Industries - Clean-label meal replacements can pave the way for functional food industries to create innovative, nutrient-dense products that appeal to an audience seeking healthy, plant-based, and convenient options.
3. Packed Food and Beverage Industry - The increasing demand for plant-based meal replacement beverages that are portable and easy to store creates opportunities for the packed food and beverage industry to create innovative and sustainable offerings that cater to health-conscious and busy individuals.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 46 Examples:
43,112 Total Clicks
Date Range:
Mar 21 — May 23
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Meal Replacements Drinks
Meal Replacements Drinks
OWYN Offers Plant-Based Protein Shakes with Superior Health Benefits
As more consumers opt to follow a vegan or flextertain lifestyle due to dietary restrictions, ethical reasons, or environmental factors, OWYN is offering plant-based protein shakes that serve as... MORE
Black Latte Drink Mixes
Black Latte Drink Mixes
This Plant-Based Beverage Helps Increase Your Metabolic Rate
Hendel’s Garden Store offers a Black Latte drink mix that helps increase your metabolic rate while also keeping you full and providing a natural kick of caffeine. In addition, the all-natural... MORE
Vegan Nutritional Shakes
Vegan Nutritional Shakes
This Plant-Based Meal Replacement Boasts Protein, Vitamins, and Minerals
Orgain was founded by Dr. Andrew Abraham, “an integrative medicine specialist, cancer survivor, and self-proclaimed kitchen chemist.” The brand boasts an organic plant-based nutritional... MORE
Vegan Meal Replacement Beverages
Vegan Meal Replacement Beverages
orro. Makes Protein-Rich, Plant-Based Mini Meals
orro. creates dairy-free, non-GMO, gluten-free and entirely vegan meal replacements that are perfectly portioned to maintain health and energy. The plant-based mini meals boast 16 grams of pea... MORE
Plant-Powered Meal Replacements
Plant-Powered Meal Replacements
O'go Targets Diet-Restricted, Health-Conscious Consumers
O’go specializes in the creation of plant-powered meal replacements that are free from lactose and supportive of healthy, happy and sustainable living. The Vietnamese brand under Orgalife... MORE
Plant-Based Meal Replacements
Plant-Based Meal Replacements
Levana Nourishments Debuts Three Flavors for Meal Replacement Shakes
Foodtech startup Levana Nourishments has launched a new clean-label, plant-based meal replacement milkshake designed to aid picky eaters, active individuals, and individuals with special dietary... MORE

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