The Limited Edition Leaf From Bellabeat is a Health and Period Tracker
Alyson Wyers — May 28, 2015 — Fashion
References: bellabeat & refinery29
At this point, there are lots of wearable technology products dedicated to improving the health and wellbeing of the wearer, from pedometers to period tracker pendants. Bellabeat is releasing a limited edition smart jewelry piece designed to track the menstruation and ovulation cycles in women, as well as monitoring stress, sleep, nutrition and other activity.
The $250 Leaf is made out of dark marshwood that is 7,000 years old and has a 14-carat gold leaf plating finish. The waterproof period tracker can be worn around the neck as a pendant, as a bracelet or clipped onto clothing. Even though it hardly looks like an electronic device, the Leaf offers real-time health feedback through its accompanying app.
Created by Bellabeat founder Urška Sršen, the smart jewelry fills a gap in women's health other wearables haven't addressed.
The $250 Leaf is made out of dark marshwood that is 7,000 years old and has a 14-carat gold leaf plating finish. The waterproof period tracker can be worn around the neck as a pendant, as a bracelet or clipped onto clothing. Even though it hardly looks like an electronic device, the Leaf offers real-time health feedback through its accompanying app.
Created by Bellabeat founder Urška Sršen, the smart jewelry fills a gap in women's health other wearables haven't addressed.
Trend Themes
1. Smart Jewelry - The limited edition Leaf from Bellabeat demonstrates the trend of wearable technology focused on health and wellbeing, specifically tracking menstrual and ovulation cycles in women.
2. Period Tracker - The release of Bellabeat's limited edition smart jewelry highlights the trend of wearable devices designed to track and monitor menstrual and ovulation cycles, stress, sleep, nutrition, and other activities.
3. Women's Health Wearables - Bellabeat's smart jewelry addresses a gap in the market for wearable technology that specifically caters to women's health needs, showcasing a growing trend in the industry.
Industry Implications
1. Wearable Technology - The development of smart jewelry that tracks menstrual and ovulation cycles opens up disruptive innovation opportunities within the wearable technology industry.
2. Health and Wellness - The integration of health tracking features in smart jewelry, such as menstrual and ovulation cycle monitoring, presents disruptive innovation opportunities within the health and wellness industry.
3. Fashion and Accessories - The emergence of smart jewelry, like Bellabeat's limited edition Leaf, creates disruptive innovation opportunities within the fashion and accessories industry by merging style with functionality.
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