Blue Cross Blue Shield Partnered with the Ovuline Fertility App
Michael Hemsworth — March 14, 2016 — Tech
References: ovuline & bizjournals
Looking to help offer more enhanced solutions for policy holders, Blue Cross Blue Shield of Massachusetts partnered with Ovuline on its fertility app.
Offering women support for everything from fertility, to help while pregnant the collaboration helps them to pinpoint information tailored to them and their relevant health information.
The collaboration with the 'Ovia' fertility app helps connect women to a lot of the different services covered by their policies that they might not even be aware of.
Although the pilot project was funded by Blue Cross Blue Shield, at launch the program had a total of 250 insurers signed on to the initiative. Detailing the collaboration, Ovuline CEO Paris Wallace explains that, "The insurance industry is trying to figure out better ways to connect and empower people...it's something we expect to continue on the Ovuline platform and in health care in general."
Offering women support for everything from fertility, to help while pregnant the collaboration helps them to pinpoint information tailored to them and their relevant health information.
The collaboration with the 'Ovia' fertility app helps connect women to a lot of the different services covered by their policies that they might not even be aware of.
Although the pilot project was funded by Blue Cross Blue Shield, at launch the program had a total of 250 insurers signed on to the initiative. Detailing the collaboration, Ovuline CEO Paris Wallace explains that, "The insurance industry is trying to figure out better ways to connect and empower people...it's something we expect to continue on the Ovuline platform and in health care in general."
Trend Themes
1. Enhanced Solutions for Policy Holders - Collaborations between insurance companies and app developers are offering policy holders more personalized and tailored solutions for their specific needs.
2. Connecting Women to Covered Services - Fertility apps collaborating with insurance providers are helping women discover and utilize a wide range of covered services that they may not be aware of.
3. Empowering People in Healthcare - The healthcare industry is exploring innovative ways to connect and empower individuals, presenting opportunities for disruptive innovations across various healthcare sectors.
Industry Implications
1. Insurance - Insurance companies are partnering with fertility app developers to offer enhanced services and support to policy holders relating to fertility, pregnancy, and overall health.
2. Healthcare - Collaborations between healthcare providers and app developers are creating opportunities to improve the accessibility and effectiveness of healthcare services, particularly in areas such as fertility and pregnancy.
3. App Development - Developers of fertility apps and health-related apps have the potential to disrupt the healthcare industry by creating personalized solutions and empowering individuals to take control of their health.
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